Influencer Marketing Executive

Job Title: Influencer Marketing Specialist

Location: Jaipur

CTC: Up to ₹ 22,000 – 40,000 / Monthly

About Us:

The Wellness Shop is an emerging and dynamic brand in the skincare and wellness industry. We focus on providing high-quality, effective skincare products that empower individuals to look and feel their best. As we expand our brand presence, we are looking for multiple Influencer Marketing Executives to join our team and help drive our influencer marketing campaigns.

Job Overview:

We are looking for an Influencer Marketing Executive with hands-on experience managing paid influencer campaigns (mega, macro, micro influencers). The ideal candidate will have a deep understanding of D2C skincare brand requirements and the ability to execute engaging, performance-driven influencer strategies. You’ll be responsible for identifying, collaborating, and managing influencers to promote the brand’s products and achieve key marketing objectives.

Key Responsibilities:

• Campaign Planning & Execution: Develop and execute influencer marketing strategies aligned with brand goals, including product launches, promotions, and seasonal campaigns.
• Influencer Identification: Research and identify mega, macro, and micro influencers that align with the brand’s target audience, values, and skincare expertise.
• Relationship Management: Build and maintain strong relationships with influencers, ensuring they are highly engaged and aligned with brand messaging.
• Campaign Management: Oversee the entire influencer campaign process, from influencer outreach to contract negotiation, content approval, and performance tracking.
• Content Strategy: Collaborate with influencers to create authentic and high-quality content that resonates with their audience and effectively promotes the brand’s skincare products.
• Performance Tracking & Reporting: Monitor and analyze the performance of influencer campaigns (reach, engagement, conversions, etc.), providing insights and recommendations for improvement.
• Budget Management: Manage influencer campaign budgets, ensuring optimal ROI and performance against agreed KPIs.
• Trend Analysis: Stay updated on influencer marketing trends, industry best practices, and new opportunities to help optimize influencer partnerships.
• Collaboration with Internal Teams: Work closely with the content, social media, and marketing teams to ensure alignment across campaigns and consistency in brand messaging.

· Requirements:

• 2+ years of experience in influencer marketing, with hands-on experience managing paid influencer campaigns (mega, macro, micro).
• Strong knowledge of D2C skincare brands and their unique influencer marketing requirements.
• Experience with contract negotiation, content creation, and performance tracking for influencer campaigns.
• Excellent communication and relationship-building skills.
• Strong understanding of social media platforms, influencer engagement, and content trends in the skincare and wellness industry.
• Proficiency in influencer marketing tools and platforms.
• Creative thinker with a passion for skincare and influencer-driven marketing.

Job Type: Full-time

Pay: ₹22,000.00 - ₹40,000.00 per month

Work Location: In person