Influencer Marketing Executive

About the Role

We are looking for a creative, detail-oriented, and execution-focused marketing professional to drive our Influencer Marketing and WhatsApp Marketing initiatives. The ideal candidate will have hands-on experience in managing creator partnerships, executing campaigns end-to-end, and boosting engagement and conversions through WhatsApp.

Key Responsibilities

1. Influencer Marketing

• Plan and execute influencer campaigns across Instagram, YouTube, and other platforms.
• Identify relevant influencers based on brand goals, audience fit, and campaign budgets.
• Manage outreach, negotiations, onboarding, and coordination with creators and agencies.
• Oversee product seeding, content briefs, timelines, and delivery of creative assets.
• Track campaign metrics and prepare performance reports.
• Build long-term relationships with influencers, creators, and talent managers.
• Stay updated on emerging trends, formats, and creator categories.

2. WhatsApp Marketing

• Develop and execute WhatsApp marketing strategies, including broadcasts, automation flows, and customer engagement journeys.
• Manage end-to-end workflows such as audience segmentation, drip campaigns, message sequencing, and scheduling.
• Coordinate with creative teams to plan and produce compelling WhatsApp content, including text, creatives, videos, and interactive messages.
• Track and analyze key performance metrics such as delivery rates, CTRs, read ratios, conversations, and conversions to optimize results.
• Work closely with tech teams to implement and manage chatbots, API integrations, automation rules, and support workflows.
• Ensure all communication adheres to brand tone, compliance standards, and platform guidelines.
• Continuously test new formats, messaging styles, and engagement ideas to improve campaign performance and user experience.
• Maintain updated tracking dashboards and prepare reports for all WhatsApp campaigns.

Requirements

• 24 years of experience in Influencer Marketing, WhatsApp Marketing, or Digital Campaign Management.
• Strong understanding of social media platforms, creator ecosystems, and WhatsApp automation tools.
• Demonstrated ability to independently plan, execute, and report on marketing campaigns.
• Experience working with cross-functional teams across content, design, product, and sales.
• Strong analytical skills with the ability to interpret insights, optimize performance, and maintain accurate trackers and dashboards.
• Ability to manage budgets and ensure efficient use of resources.
• Excellent communication, negotiation, and stakeholder management skills.
• Capable of managing multiple projects with strong prioritization.
• Creative thinker with problem-solving abilities and attention to detail.
• Comfortable working in a fast-paced, dynamic environment.

Why Join Us

• Opportunity to work closely with creators, influencers, and digital-first brands.
• Fast-paced and collaborative work culture.
• High-ownership role with strong learning and growth potential.
• Exposure to both brand-building and performance-driven marketing.