Influencer Marketing Executive

As an Influencer Marketing Specialist at Mirraw, you will play a crucial role in enhancing brand visibility, driving engagement, and increasing conversions through effective influencer marketing strategies. Your responsibilities will include developing tailored influencer marketing strategies, identifying and managing influencers, overseeing campaign execution, negotiating contracts, optimizing ROI, building relationships with influencers, and staying updated with industry trends. **Key Responsibilities:** - **Influencer Strategy:** Develop and execute comprehensive influencer marketing strategies aligned with clients" objectives and target audience. - **Influencer Identification:** Research and identify suitable influencers across various niches and platforms for promoting clients" products or services. - **Campaign Management:** Oversee end-to-end campaign execution, including influencer selection, content collaboration, and performance monitoring to meet KPIs. - **Negotiation and Contracts:** Negotiate and manage influencer contracts, ensuring compliance with legal and ethical standards while securing advertising rights. - **ROI Optimization:** Focus on maximizing Return on Investment (ROI) by continually analyzing and optimizing influencer campaign strategies. - **Relationship Building:** Cultivate strong relationships with influencers to establish a network of trusted partners for ongoing collaborations. - **Monitoring Trends:** Stay updated with influencer marketing trends, platform changes, and industry best practices to adapt strategies accordingly. **Qualifications:** - Bachelor's degree in Marketing, Communications, or a related field. - 1+ year of experience in influencer marketing, social media marketing, or related roles. - Strong understanding of social media platforms and influencer dynamics. - Excellent communication and negotiation skills. - Proven ability to analyze data and generate insights. - Creative mindset with strong project management skills. - Familiarity with analytics tools (e.g., Google Analytics, social media insights) is a plus.,