Influencer Marketing Coordinator

SAKU offers a premium shopping experience in retail apparel, available through our own retail stores and online store. We are dedicated to providing the best quality products and services to our customers. Our brand focuses on fashion-forward, stylish clothing that caters to a diverse audience. SAKU prides itself on excellent customer service and a seamless shopping experience. This is a full-time on-site role located in Sector 37, Gurugram for an Influencer Marketing Coordinator. Key responsibilities include identifying and engaging with potential influencers, managing influencer relationships, and coordinating influencer marketing campaigns. Your day-to-day tasks will involve hunting for the right influencers and content creators, pitching campaigns, building strong relationships, establishing influencer programs, negotiating collaborations, planning and executing campaigns, tracking performance metrics, ensuring content resonates with the target audience, and having an in-depth understanding of the product to assist influencers in creating impactful content. To excel in this role, you need to be a smooth talker with excellent negotiation skills, an analytical thinker who understands audience targeting and engagement metrics, a creative mind capable of suggesting attention-grabbing content ideas, highly organized to manage multiple influencers and campaigns, willing to learn about products for authentic campaigns, passionate about the fashion industry, and proficient in social media platforms and marketing tools. If you are someone who loves social media, keeps up with influencer trends, and thrives in a fast-paced environment, this role is the perfect fit for you!,