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VaynerX
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Influencer Manager

Influencer Manager

VaynerX

3 - 8 years

5 - 10 Lacs

Gurugram

Posted:1 week ago| Platform:

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Skills Required

Usage Costing Relationship building Social media Contracting Brand awareness Budgeting Management Reporting tools Testing

Work Mode

Work from Office

Job Type

Full Time

Job Description

This exciting opportunity of a role-based in, Gurugram India will allow you to collaborate with the team as well learn from experts globally. You will manage and drive our Influencer expertise and someone who is familiar with the India landscape.

Geeking the influencer space in and out in the India market for 3+ years now? Fluent in Social Media Language? Oh well, we could be meant to be ---

Here s where you come in.

Research, source and find the best influencers for upcoming projects, matching the talent with the brief in an interesting and suitable manner
Manage the relationship with the KOL s (KOL- Key Opinion Leaders) used on projects, overseeing the negotiation, managing the contracting process and liaising with the talent to ensure they deliver to the brief
Assist VaynerMedia in content principles and the shooting guides for influencers/KOLs/Celebs in India
Work with us on creating what the content principles for all KOL assets for a certain campaign, the brands role and engagement with that content, and develop KOL briefing guides for video and photo production and help us create a virtual lab for KOL product presentation --- all the above for India
Strategise | Create & Execute influencer marketing campaigns for brands, end to end in alignment with the brand objectives and campaign strategy
Identify | Evaluate & Establish contact with the potential influencer
Manage end to end influencer partnerships contract negotiations, contract finalisation, content briefing and execution, understanding the content produced and its alignment to the brand requirement and performance analysis and reporting
Collaborate with internal teams to understand brand briefs, and integration of influencers to make it a cohesive campaign
Monitor and report on campaign performance metrics, providing insights and recommendations for optimisation
Ensure all influencer content is in line with brand guidelines and adheres to legal and ethical standards
Responsible for developing and executing influencer marketing strategies for brands in the B2C market that will drive brand awareness, engagement and growth
Understanding of brand campaigns interlinked to influencers and how and why influencers can lead to the success of a campaign or assist a brand in creating a long term brand recall / awareness

Here s the Gig --

Do you know social media inside & out?
Are you experienced in writing clear briefs, and communicating with influencers from micro to celeb?
Past experience of managing successful influencer campaigns
Excellent communication and relationship building skills
Deep familiarity with influencers landscape, including recommending/ booking talent
Ability to strategically recommend breakthrough programs leveraging influencers
Strong analytical skills and experience with performance metrics and reporting tools
Proficiency in using influencer marketing platforms and tools
Experience with budgeting and contract negotiation
Experience with large brand and large-scale activations
Being familiar with rights, contracting is a big plus
Do you have any relationships with influencers/talent?
It would be amazing if you yourself are a KOL/talent
Then this is the role for you!

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Influencer Manager