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Lowes Services India Private limited
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IND_Lead, Platform Excellence

IND_Lead, Platform Excellence

Lowes Services India Private limited

6 - 11 years

8 - 13 Lacs

Bengaluru

Posted:1 day ago| Platform:

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Skills Required

Supply chain Automation Data analysis Analytical Business analytics Merchandising SEO Digital marketing microsoft Revenue generation

Work Mode

Work from Office

Job Type

Full Time

Job Description

About Lowes

Lowe s is a FORTUNE 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe s India, the Global Capability Center of Lowe s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India

About the Team:

The marketing team are responsible for driving traffic to the website and stores thereby generating revenue. This team leverage digital marketing channels within owned channel landscape to deliver total campaign metrics and optimize ROI for maximum profitability by creating programs from concept to execution or optimizing current programs.

Job Summary:

As a Platform Excellence Lead Analyst, you will be required to help manage cross-functional relationships to represent marketing as a group. The role broadly includes having a touch base with teams like DACI, product, tech, site ops, and platforms.

You must have knowledge and experience in the ever-changing search ecosystem inclusive of the inter connectivity between various marketing channels like paid search, paid social, SEO, etc. and a deep understanding of retail/merchant organizations to ensure our campaigns are directed at priority categories.

Roles & Responsibilities:

Core Responsibilities:

Help execute a cohesive product + platform strategy to enable marketing channels
Technical understanding of product feed-based features
Understand ad platforms & their usage of feeds Google, Microsoft, Pinterest, Meta
Demonstrate capability to navigate through complexity
Experiment with feed-based tests pricing, promos, fulfilment
Cross-functional collaboration to lead opportunities to convert into success stories
Should have the capability to read, process and communicate data driven insights effectively
Good hands-on Excel skill
Identify areas to optimize ads based on feed usage
Partner with Digital & platform reps closely to position right products to be supported by marketing $$

Years of Experience:

6+ years in a similar role preferably in advertising agency or retail industry

Education Qualification & Certifications (optional)

Required Minimum Qualifications :

Bachelor s degree marketing on related field is a plus.

Skill Set Required

Primary Skills (must have)

Ads platforms Google, Microsoft, Pinterest, Meta
Strong understanding of analytical platforms like GA, Adobe, etc.
Experience working with high-volume retailer feeds with many SKUs
Collaborate across functions like product, tech, digital, merchandising
Able to navigate complexity
Understanding of converting ideas into workstreams, create use cases, and measure impact
Intermediate data analysis skill
Good communication skills

Secondary Skills (desired)

Hands-on experience with automation/RPA
Experience with delivery of feed-based tests in a real-time manner
Experience working with ambiguity to create scaled solutions
Proactively bridge the gaps between marketing and tech/product teams by helping build use cases for prioritization of requests

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Lowes Services India Private limited

Retail / Home Improvement / Technology Services

Chennai

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IND_Lead, Platform Excellence