Immediate Hiring For Branding Manager - Hyderabad

Role - Branding Manager FMCG (New Product Launches)

{{ Immediate or Short Notice Candidates Preferable }}

Key Responsibilities:

Brand Strategy & Positioning

• Develop and refine the brands positioning, value proposition, and messaging framework aligned with business goals.
• Translate the brand vision into a comprehensive brand strategy across all customer touchpoints.
• Lead brand architecture decisions and ensure brand consistency across product lines and business units.

New Product Launch Management

• Manage end-to-end branding for new product introductions (NPI) including packaging, naming, brand architecture, launch communication, and retail support.
• Develop go-to-market strategies including ATL, BTL, digital, shopper marketing, and in-store visibility.
• Monitor post-launch performance, consumer feedback, and brand health KPIs to drive continuous improvement.

Brand Identity & Creative Oversight

• Oversee the development and application of brand guidelines, including visual identity, tone of voice, and brand assets.
• Collaborate with design, content, and external agencies to produce high-quality brand materials (ads, packaging, digital content, etc.).
• Manage brand launches, rebranding initiatives, and refreshes.
  

Campaign & Communication Management

• Plan and execute integrated brand campaigns across digital, print, social media, and traditional media platforms.
• Partner with the PR and content teams to ensure cohesive messaging and storytelling.
• Monitor competitor branding and market trends to identify differentiation opportunities.
  

Consumer & Market Insights

• Conduct brand health tracking, market research, and customer feedback analysis to guide branding decisions.
• Use insights to optimize brand experience and customer engagement strategies.
  

Collaboration & Leadership

• Work closely with cross-functional teams including Product, Buying & Merchandising, Customer Experience, and Digital Marketing to align on brand initiatives.
• Manage relationships with branding agencies, consultants, and creative vendors.

Key Skills & Competencies:

FMCG-Specific Branding Skills

• New Product Launch Execution
• Consumer-Centric Brand Development
• Category Management Understanding
• Speed-to-Market Agility
• Shopper and Trade Marketing Coordination
• Packaging & Labeling Expertise
• Brand Activation (In-store & Digital)

Core Professional Competencies

• Strategic thinking with strong commercial acumen
• Data-driven decision-making using market and consumer insights
• Exceptional project management and cross-functional collaboration
• Strong storytelling and brand narrative skills
• Leadership, team influence, and agency/vendor management
• Excellent communication and presentation skills