HR Manager For D2C Brand

About Scrubsy

Scrubsy is a new-age Indian home-cleaning brand, built digital-first and innovation-first. We are

creating technology-backed formulations that make cleaning efficient, effective, and delightful for

modern Indian households. As a fast-growing D2C startup, our success depends on building a

high-performing team that can scale with us.

Role Overview

We are looking for a versatile HR Manager who thrives in a startup environment and is comfortable wearing multiple hats. You will be responsible for building the talent pipeline across marketing, creative, media buying, content, and operations while also setting up people processes, culture, and compliance frameworks. This is a foundational role, and the right candidate will play a critical part in shaping Scrubsys growth journey.

Key Responsibilities

- Talent Acquisition & Hiring

- Build and own the end-to-end hiring pipeline across roles: media buyers, content strategists,

creatives, performance marketers, supply-chain/ops.

- Develop sourcing strategies to attract top digital/D2C talent via job boards, networks, and

referrals.

- Drive efficient screening, assessments, and selection processes suited for startup speed.

- People Operations & Culture

- Design and implement HR policies, SOPs, and best practices aligned with D2C and digital-first

teams.

- Ensure smooth onboarding, engagement, and retention practices.

- Partner with leadership to create a culture of accountability, ownership, and growth.

- Performance & Development

- Work with founders to set up OKRs and review mechanisms.

- Identify training needs and enable professional development across teams.

- Support team leads in building scalable org structures.

- Compliance & Administration

- Manage HR documentation, contracts, payroll coordination, and labor law compliance.

- Handle employee relations and grievance management proactively.

Desired Skills & Qualifications

- 36 years of HR experience, ideally in a digital-first, high-growth D2C/startup environment.

- Strong track record of hiring for niche roles such as media buyers, content teams, and growth

marketing.

- Hands-on with HR operations, compliance, and policy setup.

- Ability to balance strategic thinking with tactical execution.

- Strong interpersonal skills and the ability to influence and build trust across teams.

- Comfortable working in an unstructured, high-velocity startup ecosystem.

Why Join Scrubsy?

- Be part of the founding team shaping a new-age FMCG challenger brand.

- Opportunity to set up HR and people practices from scratch, leaving a lasting imprint on the

organization.

- Fast growth, direct exposure to founders, and high ownership.