HOSPITAL MARKETING EXECUTIVE/PRO

Job Title: Hospital Marketing Executive / Public Relations Officer (PRO)
Department: Marketing & Public Relations
Reports To: Marketing Manager / Hospital Administrator / Director
Job Type: Full-Time
Location: Dr. Haldar's OrthoVision Healthcare, SH-13, 2nd Floor, Sector 141, Near Mithaas Sweets, Noida-201305

Position Summary:

The Hospital Marketing Executive / Public Relations Officer (PRO) is responsible for promoting the hospital’s services, building the hospital’s brand, maintaining strong relationships with patients, doctors, media, and the community, and developing effective marketing strategies to attract and retain patients. This role requires a blend of marketing acumen, communication skills, and knowledge of the healthcare industry.

Key Responsibilities:Marketing:

• Plan and execute marketing strategies to promote hospital services, specialties, and health packages
• Organize health camps, seminars, awareness drives, and other community outreach programs
• Liaise with corporate clients, TPAs (Third Party Administrators), insurance companies, and referral doctors
• Promote the hospital through digital platforms, social media, and traditional advertising channels
• Coordinate with design teams or agencies to produce brochures, banners, and other marketing materials
• Monitor competitors and market trends to adjust strategies accordingly
• Maintain relationships with local clinics, doctors, and organizations to generate referrals

Public Relations (PRO):

• Handle external and internal communications, including press releases and hospital announcements
• Manage patient relations and ensure timely resolution of grievances and feedback
• Represent the hospital in public forums, media interactions, and health-related events
• Build and maintain a positive public image of the hospital
• Coordinate hospital visits for VIP patients, media personnel, and stakeholders
• Ensure all branding and signage across the hospital is consistent and professional

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Public Relations, or Healthcare Management
• 2–4 years of experience in healthcare marketing, hospital PR, or related field
• Knowledge of hospital operations, healthcare terminology, and patient relationship management
• Proficiency in digital marketing tools and CRM software preferred
• Fluency in [insert local/regional languages] is an advantage

Skills and Competencies:

• Strong communication and interpersonal skills
• Excellent organizational and event coordination abilities
• Strategic thinking with an eye for detail and branding
• Patient-centric approach and professionalism
• Ability to work under pressure and meet deadlines
• Networking and relationship-building skills

Working Conditions:

• Office-based with frequent field visits and external meetings
• May involve weekend or evening work for events or campaigns
• Requires travel within local/regional areas for marketing activities

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Schedule:

• Fixed shift

Supplemental Pay:

• Performance bonus

Language:

• English (Preferred)

Work Location: In person