Hiring Digital Marketing Head from B2C Ecommerce Background

Job Title: Digital Marketing Head

Location:

About MrMed

MrMed is Indias largest online specialty pharmacy, committed to transforming access to critical and life-saving medicines. We combine world-class digital infrastructure with a patient-first philosophy to ensure affordability, availability, and timely delivery of specialty drugs. At MrMed, we prioritize innovation, seamless customer experience, and trustbacked by ethical and compliant healthcare communication. As we continue to scale rapidly, we are looking for a senior digital marketing leader to drive growth, brand visibility, and marketing excellence.

Job Summary

The Digital Marketing Head will be responsible for architecting and executing MrMeds end-to-end digital marketing strategy across performance marketing, organic growth, SEO, owned media, and customer lifecycle management. This role demands a strong analytical mindset, deep expertise across digital channels, and proven ability to drive high-impact marketing initiatives in a fast-paced, data-driven environment. The ideal candidate will lead a cross-functional team and collaborate with product, content, technology, and business units to strengthen MrMed’s digital presence and contribute to sustainable long-term growth.

Key Responsibilities

1. Growth & Digital Strategy

• Develop and implement a holistic digital marketing strategy aligned with business goals and long-term growth plans.
  
• Identify new marketing opportunities, tools, and platforms that support user acquisition, retention, and revenue growth.
  
• Improve overall brand visibility and traffic through integrated digital initiatives.
  

2. Performance & Paid Marketing

• Oversee planning, execution, and optimization of paid campaigns across Google, Meta, programmatic platforms, affiliates, and other channels.
  
• Drive efficiency of performance marketing efforts while ensuring high-quality conversions and sustainable cost metrics.
  
• Collaborate with analytics teams to monitor campaign performance and drive continuous improvement.
  

3. SEO, AEO, GEO & Organic Growth

• Lead the SEO strategy including keyword optimization, technical SEO, authority building, and content enhancements.
  
• Ensure all medical and YMYL (Your Money Your Life) content adheres to E-E-A-T standards.
  
• Improve click-through rates, search visibility, and domain authority through consistent on-page and off-page efforts.
  
• Coordinate with the catalogue team to enhance rankings of high-value SKUs.
  

4. Content, Blog & Page Optimization

• Oversee creation of SEO-optimized blogs, informational articles, and long-form content that aligns with healthcare compliance.
  
• Ensure ongoing optimization of key pages to improve relevance, readability, and search performance.
  
• Establish strong content frameworks that support education-driven organic growth.
  

5. Website & App Engagement

• Improve user engagement across web and app platforms through UX enhancements, targeted communication, and personalized journeys.
  
• Identify friction points in funnels and work with product/tech teams to enhance overall browsing, checkout, and retention experience.
  

6. Owned Media & Lifecycle Marketing

• Strengthen performance across owned channels including social media, email, SMS, WhatsApp, app notifications, and MoEngage journeys.
  
• Increase repeat order frequency by building effective customer lifecycle campaigns and automated journeys.
  
• Improve referral traffic, engagement, and conversion across owned platforms.
  

7. Customer Experience & Reputation Management

• Ensure timely closure of customer feedback loops, especially detractor or negative reviews.
  
• Work closely with customer support, category, and operations teams to align marketing communication with customer expectations.
  

8. Cross-Functional Collaboration & Leadership

• Partner with business, product, technology, and operations teams to align marketing initiatives with organizational priorities.
  
• Lead, mentor, and develop a high-performing digital marketing team.
  
• Champion data-driven decision making across all marketing functions.
  

9. Reporting, Insights & Optimization

• Establish strong tracking mechanisms for performance, attribution, funnel metrics, and marketing efficiency.
  
• Provide periodic insights, dashboards, and recommendations to leadership.
  
• Continuously optimize strategies based on data, competition analysis, and industry trends.

hr@mrmed.in