Head Marketing - Exterior Designing

Key Responsibilities:

1. Marketing Strategy & Planning

• Design and implement comprehensive marketing strategies aligned with business goals.
  
• Develop annual and quarterly marketing plans targeting both retail and project segments.
  
• Align all marketing initiatives with sales objectives and brand positioning.
  

2. Stakeholder Engagement & Campaigns

• Create tailored campaigns for key stakeholder groups such as architects, developers, homeowners, contractors, and channel partners.
  
• Increase brand recall, engagement, and inbound enquiries through focused outreach programs.
  

3. Digital Marketing & Online Presence

• Lead all digital marketing initiatives including SEO, SEM, social media, email, and WhatsApp campaigns.
  
• Manage digital marketing partners to deliver measurable outcomes in traffic, engagement, and lead generation.
  
• Drive the development of landing pages, lead forms, and analytics dashboards for real-time campaign performance tracking.
  

4. Offline & On-ground Activation

• Plan and execute marketing events including trade exhibitions, architect meets, retail activations, and influencer programs.
  
• Enhance brand visibility at retail touchpoints through displays, signage, collaterals, and POS materials.
  

5. Creative & Content Development

• Oversee the creation of marketing collaterals such as brochures, catalogues, videos, presentations, and digital creatives.
  
• Collaborate with internal teams and creative agencies to ensure brand consistency and impactful messaging.
  

6. Team & Vendor Management

• Lead and mentor a team of in-house marketing executives to deliver marketing initiatives efficiently.
  
• Manage external vendors and agencies to ensure timely and high-quality execution of campaigns and deliverables.
  

7. Performance Measurement & Reporting

• Track and analyze campaign performance using defined KPIs and metrics.
  
• Provide insights and recommendations to optimize marketing effectiveness and improve conversion rates.
  

Key Skills & Competencies:

• Strategic Marketing Planning
  
• Digital & Social Media Marketing
  
• Stakeholder Engagement
  
• Event & Activation Management
  
• Content Strategy & Brand Communication
  
• Team Leadership & Vendor Coordination
  
• Data-driven Decision Making