Head - Digital Marketing & Admissions Growth

Job Title:

Head Digital Marketing & Admissions Growth

Location:

Role Objective

lead, design, and execute the end-to-end digital marketingdriven admissions roadmap

Key Responsibilities

1. Digital Strategy & Admissions Growth

• Own the

  digital admissions roadmap

   from enquiry generation to confirmed admissions.
• Build and execute

  quarterly and annual digital growth plans

   in alignment with institutional admission targets.
• Drive

  high-performance lead funnels

   across platforms with continuous optimization.
• Ensure

  cost-per-lead (CPL), cost-per-admission (CPA), and conversion ratios

   are consistently improved.

2. Website, SEO & Analytics Ownership

• End-to-end ownership of

  official websites, microsites, and landing pages

  .
• Lead

  SEO strategy

   (on-page, off-page, technical SEO, local SEO).
• Manage

  Google Analytics, GA4, Search Console, Tag Manager

  , and conversion tracking.
• Build

  real-time dashboards

   for admissions, leads, and media performance.

3. Paid Media & Performance Marketing

• Lead full execution of:

• Google Ads (Search, Display, YouTube)

• Meta Ads (Facebook, Instagram)

• Control:
• Media planning
• Budget allocation
• A/B testing
• Lead quality optimization
• ROI tracking
• Ensure marketing spends are

  outcome-driven, not vanity-driven

  .

4. Content Strategy & Distribution

• Ownership of

  end-to-end content ecosystem

  :
• Reels, videos, testimonials, creatives
• Blogs, admission guides, campaign content
• Align content with

  funnel stages – awareness, consideration, conversion

  .
• Plan and execute

  organic + paid content distribution strategy

   across all platforms.

5. Offline & Integrated Communication

• Integrate

  offline media and on-ground promotions

   with digital campaigns:
• Print, outdoor, radio, events, school activations
• Ensure

  messaging consistency across online and offline platforms

  .

6. Lead Management, Funnel & CRM

• Own the

  entire lead lifecycle

  :
• Enquiry Nurturing Counseling Admission
• Implement and optimize

  CRM systems and automation tools

  .
• Work closely with:
• Admissions teams
• Call centers
• Counselors
• Track:
• Lead aging
• Follow-up TAT
• Conversion leakage points

7. Leadership & Team Management

• Lead and mentor:
• Digital team
• Performance marketers
• Content creators
• Designers
• Manage:
• Internal stakeholders
• External agencies
• Tech vendors
• Set

  clear KPIs, accountability structures, and weekly performance reviews

  .

8. Pressure Handling & Multi-Environment Delivery

• Deliver

  results under tight deadlines, seasonal admission pressure, and high-volume targets

  .
• Capable of handling:
• Multiple brands
• Multiple campuses
• Multiple targets simultaneously