Hiring a Digital Marketer who thinks beyond likes and clicks!

Job Description

As Weikfield continues to expand its digital presence, this role plays a pivotal part in driving meaningful consumer connections and brand growth through data-driven strategies. The key responsibility areas outlined below are designed to ensure a holistic and impactful digital marketing approach that aligns with our business objectives. Customer Engagement Drive deep consumer understanding through analysis of the target groups (TG) online behavior. Define the digital engagement framework for Weikfield and create segments to enable targeted and specific campaigns. Execute digital initiatives in line with the framework to achieve defined brand and digital objectives. Improve the effectiveness of the brands digital efforts by setting benchmarks, continuously tracking performance, identifying gaps, and taking corrective actions. Social & Digital Media Management Lead Weikfields social media and digital ecosystem, creating strong opportunities for brand building. Design, build, and maintain the brands presence across all digital platforms, including the brand website. Manage search engineoptimized, TG-relevant content creation and regular updates across the website and digital platforms, including social media. Coordinate with internal and external teams to ensure consistency. Maintain and organize a content bank for future usage. Monitor and circulate performance reports for all brand activities across social platforms. Share monthly competitive analysis updates to benchmark and assess competitor activities. Impacting Brand Financials Plan and execute high-impact digital activations aligned with business and campaign goals. Manage and optimize all web, SEO/SEM, email, social media, and display advertising campaigns. Drive online revenue growth by using appropriate tools and consistently improving website rankings. Monetize digital platforms through smart, data-driven campaigns. Ensure adherence to allocated budgets. Measure and report campaign performance against set KPIs and ROI metrics to enhance spend efficiency. Identify key trends and insights to optimize marketing strategy and improve performance outcomes. Embedding Digital at the Heart of the Business Stay updated with the evolving digital technology landscape relevant to Weikfields business. Foster a digital-first mindset and promote adoption of digital tools and technologies to enhance customer experience across the organization. Identify, evaluate, and coordinate with technology partners and vendors to support customer experience initiatives. Agency Management Oversee day-to-day coordination with agencies to ensure timely execution of planned activities. Monitor agency deliverables and performance to ensure high-quality outcomes. Drive ongoing performance improvement by identifying issues and removing operational roadblocks.