Head of Strategy

Role Overview: As the Head of Strategy (Social Media Video Content) at Dentsu India, you will be responsible for leading the central accounts and new business team. Your role will involve developing and implementing strategies for new pitches and current accounts, based on cultural insights and consumer behavior. You will collaborate with creative, production, and client servicing teams to ensure that the strategy informs execution. Additionally, you will identify growth opportunities in emerging platforms, content formats, and audience segments. Key Responsibilities: - Define and lead the overall strategy for new pitches and current accounts. - Build frameworks rooted in cultural insights and consumer behavior. - Partner with internal teams to ensure strategy informs execution. - Identify growth opportunities in emerging platforms, content formats, and audience segments. Team Leadership & Development: - Lead, mentor, and grow a team of strategists, planners, and analysts. - Foster a culture of innovation, curiosity, and insight-driven decision-making. - Ensure the team consistently delivers compelling strategies, pitches, and recommendations. Client & Stakeholder Management: - Act as the senior strategy lead for key clients, translating business goals into content strategies. - Lead presentations, workshops, and strategic conversations with clients and senior stakeholders. - Build long-term relationships with clients and stakeholders. Research & Insights: - Leverage data and analytics to optimize performance and refine future content strategies. - Stay updated on digital, cultural, and social media trends to keep work future-forward. Integration & Innovation: - Ensure seamless integration of strategy across creative, influencer, content, and media functions. - Introduce new tools, frameworks, and methodologies to enhance strategic capabilities. - Champion experimentation with new formats, technologies, and audience engagement models. Key Skills & Competencies: - Strong strategic and analytical thinking with a creative mindset. - Deep understanding of social media ecosystems, short-form video, and audience behavior. - Excellent leadership and team management skills. - Strong storytelling and presentation skills for clients and internal stakeholders. - Ability to balance long-term brand thinking with short-term performance metrics. - Confident in managing senior client relationships and high-stakes conversations. Qualifications: - Bachelors/Masters degree in Marketing, Communications, Media, or related field. - 10-12 years of experience in strategy/planning roles within digital-first agencies or brands. - Proven track record of leading strategy for video-first, social-first campaigns. - Experience managing and mentoring mid-to-senior-level strategists.,