Head of Regional Marketing

Key Responsibilities

Strategic Leadership & Planning

• Build a region-first marketing strategy aligned with revenue goals, pipeline targets, and GTM priorities
• Collaborate with sales and extended marketing team to define ICPs, channel mix, funnel metrics, and campaign roadmap
• Help localize messaging, offers, and positioning for India s diverse buyer segments

Pipeline Ownership & Sales Alignment

• Co-own pipeline targets with sales and ensure weekly alignment on lead quality, velocity, and conversion
• Lead regional funnel reviews with GTM stakeholders and course correct as needed
• Drive funnel forecasting, budgeting, and monthly marketing performance reviews

Demand Generation & Channel Execution

• Lead full-funnel execution across inbound (SEO, content), paid media (search, social, affiliates), partner-led plays, and events
• Own regional campaign planning, launch, optimization, and performance tracking
• Use buyer behaviour and lifecycle data to personalize campaigns and improve conversion rates

Team & Vendor Management

• Build and mentor a high-performing marketing team across events, campaigns, and partnership.
• Lead relationships with agencies and vendors to drive efficient campaign execution and scale as needed

What You Will Bring:

• 10+ years of B2B marketing experience, including at least 3 years in a SaaS leadership role especially in HR tech domain
• Proven ability to build and scale full-funnel marketing programs across inbound, paid media, events, ABM, and partner channels
• Strong understanding of Indian market, including regional buyer behaviour, local platforms, and campaign adaptation across Tier 1 and Tier 2+ cities
• Experience creating localized campaigns for diverse industries such as IT, BFSI, retail, and services
• Data-driven mindset with expertise in pipeline planning, funnel reporting, and forecasting
• Strong collaboration skills with a history of aligning with Sales to deliver revenue outcomes
• Leadership experience managing cross-functional teams, agencies, and regional marketers to drive execution at scale

What Success Looks Like

• Marketing-sourced pipeline growth, quarter on quarter
• Improved MQL to SQL conversions and faster deal cycles
• Sustainable increase in brand recall, traffic, and campaign engagement
• High-performing regional team that collaborates seamlessly with central and sales functions