Head of Regional Marketing KEKA TECHNOLOGIES

10.0 - 15.0 years

10 - 12 Lacs

Hyderabad, Telangana, India

On-site

Key Responsibilities : Strategic Leadership & Planning Build a region-first marketing strategy aligned with revenue goals, pipeline targets, and GTM priorities Collaborate with sales and extended marketing team to define ICPs, channel mix, funnel metrics, and campaign roadmap Help localize messaging, offers, and positioning for India s diverse buyer segments Pipeline Ownership & Sales Alignment Co-own pipeline targets with sales and ensure weekly alignment on lead quality, velocity, and conversion Lead regional funnel reviews with GTM stakeholders and course correct as needed Drive funnel forecasting, budgeting, and monthly marketing performance reviews Demand Generation & Channel Execution Lead full-funnel execution across inbound (SEO, content), paid media (search, social, affiliates), partner-led plays, and events Own regional campaign planning, launch, optimization, and performance tracking Use buyer behaviour and lifecycle data to personalize campaigns and improve conversion rates Team & Vendor Management Build and mentor a high-performing marketing team across events, campaigns, and partnership. Lead relationships with agencies and vendors to drive efficient campaign execution and scale as needed What You Will Bring: 10+ years of B2B marketing experience, including at least 3 years in a SaaS leadership role especially in HR tech domain Proven ability to build and scale full-funnel marketing programs across inbound, paid media, events, ABM, and partner channels Strong understanding of Indian market, including regional buyer behaviour, local platforms, and campaign adaptation across Tier 1 and Tier 2+ cities Experience creating localized campaigns for diverse industries such as IT, BFSI, retail, and services Data-driven mindset with expertise in pipeline planning, funnel reporting, and forecasting Strong collaboration skills with a history of aligning with Sales to deliver revenue outcomes Leadership experience managing cross-functional teams, agencies, and regional marketers to drive execution at scale What Success Looks Like Marketing-sourced pipeline growth, quarter on quarter Improved MQL to SQL conversions and faster deal cycles Sustainable increase in brand recall, traffic, and campaign engagement High-performing regional team that collaborates seamlessly with central and sales functions

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