Head of Outbound Growth (Email + Deliverability - B2B USA)

Company:

Location:

Why this role exists

US B2B owners and operators

done this before

What success means (non-negotiable)

• You can launch a working outbound system in

  days

  , not months.
• You protect domain reputation and inbox placement like it's a production system.
• You run experiments with discipline:

  hypothesis ? test ? measure ? iterate

  .
• You generate

  qualified meetings

  with US decision-makers.
  

Outcomes you will own (30/60/90)

First 7 days

• Deliverability setup complete (domains, DNS, tracking hygiene, sending plan)
• Tools connected (Clay/Apollo/Lusha + Instantly/Smartlead + enrichment + CRM)
• Initial ICP list built + verified + segmented
• First campaigns live with A/B tests and a clear reporting dashboard

30 days

• Consistent inbox placement across mailboxes
• 35 ICP segments running with tailored messaging
• Predictable meeting flow starting (quality matters more than volume)
• A repeatable SOP for list building, copy, QA, and weekly optimization

6090 days

• Scaled volume without killing deliverability
• A stable pipeline machine: segmented lists + rotating offers + testing calendar
• Documented playbooks so the system runs even when you're not online
  

Responsibilities (what you'll do)

Infrastructure + Deliverability

• Set up and manage domains/mailboxes, DNS (SPF/DKIM/DMARC), tracking best practices
• Warm-up strategy, sending ramps, throttling, and health monitoring
• Bounce control, blacklist monitoring, reputation protection, seed testing (if used)

Data + List Building

• Build ICP lists using Clay/Apollo/Lusha/ZoomInfo (we use what works)
• Enrichment, validation, dedupe, filtering, intent/firmographic segmentation
• Maintain clean data pipelines and suppression lists

Campaign Execution

• Write and iterate cold email sequences (first-line personalization + relevance)
• Run multivariate tests (subject, offer, CTA, personalization depth, angles)
• Scale winners, kill losers fast
• Coordinate with LinkedIn touchpoints (connect + comment + DM) as part of sequences

Measurement

• Track real KPIs: reply rate quality, positive replies, booked meetings, show rates
• Weekly reporting with learning summary: what we tested, what won, what died, what's next
  

Must-have experience (do not apply without this)

• Proven record sending

  thousands of outbound emails

  to US B2B decision-makers
• Strong deliverability experience (you know how and why inbox placement dies)
• Hands-on with tools like

  Instantly or Smartlead

  , and

  Clay/Apollo

• You can explain your system clearly and show proof (screenshots, dashboards, case studies)
• You operate fast, with a plan, and you don't need hand-holding
• n8n / Zapier automation for enrichment ? send ? CRM logging
• Experience selling/booking meetings for: agencies, SaaS, B2B services, performance marketing
• Experience building multi-channel sequences (email + LinkedIn + calls/SMS)
  

KPIs (how we judge performance)

• Inbox placement health + bounce rate control
• Positive reply rate (not just replies)
• Meetings booked per week
• Meeting quality (are they true ICP decision-makers)
• Speed of iteration (how quickly weak angles get replaced)
  

What you get

• Ownership: you run this function end-to-end
• Direct line to founder; fast decisions; no bureaucracy
• If you build a machine that prints meetings, you'll be paid like a VP
  

How to apply (filter for real operators)

Send cv and below answers to [HIDDEN TEXT]

1. Your top 23 results (meetings booked, volumes, industries, timeframes)
2. Your deliverability setup checklist (domains, DNS, tracking approach, warm-up, ramp plan)
3. What tools you've used (Clay/Apollo/Lusha/Instantly/Smartlead/etc.)
4. A 7-day launch plan for Aonxi outbound (bullets are fine)