Head of Marketing (PSS07532)

Job Description

Job Title: Head of Marketing Location: Mumbai / Delhi / Bangalore About the client: PSS has been mandated to hire aHead of Marketing for one of the world's most exclusive detailing and paint protection film (PPF) specialist. Job Purpose: This role is responsible for driving brand strategy, marketing campaigns, and customer engagement initiatives to support the company’s expansion and positioning in key markets, with expertise in luxury, high-net-worth customer engagement, and digital marketing. Key Responsibilities Develop and execute a comprehensive brand strategy to strengthen the company’s position in key markets.Lead marketing campaigns from concept to execution, ensuring alignment with the brand’s luxury image and target audience.Drive customer engagement initiatives to build and maintain strong relationships with high-net-worth individuals.Utilize digital marketing strategies and tools to increase brand visibility and reach among target audiences.Manage and optimize digital marketing channels, including social media, email marketing, SEO, and paid advertising.Collaborate with internal teams to ensure consistent brand messaging across all platforms and customer touchpoints.Analyze market trends, customer behavior, and competitor activity to inform marketing strategies.Measure and report on the performance of marketing campaigns, using data-driven insights to optimize future efforts.Build and maintain partnerships with relevant luxury automotive brands, influencers, and other stakeholders.Stay up-to-date with the latest trends in digital marketing and luxury brand marketing to ensure the company remains innovative and competitive. Educational Qualifications And Experience Minimum of 10-15 years of experience in brand strategy, marketing, and customer engagement, preferably in the luxury automotive or high-net-worth sectors.Strong digital marketing acumen, with experience in managing campaigns and leveraging digital tools for brand growth.Excellent communication and interpersonal skills, with the ability to engage high-net-worth customers and stakeholders.A degree in marketing, business, or a related field, and relevant certifications in digital marketing are a plus.