Head of Marketing || D2C || upto 40lpa

Role & Responsibilities:-

• Inspire a movement.

  Create campaigns that encourage people to live with plants, not just buy them.

• Shape the brand voice.

  Drive storytelling across D2C, retail, gifting, and quick commerce channels.

• Lead the creative function.

  Build and guide an in-house team while collaborating with agencies for impact.

• Own full-funnel campaigns.

  Take ideas from concept to execution across digital, social, and influencer platforms.

• Amplify the brand.

  Manage PR, media, and partnerships to boost visibility and engagement.

• Balance creativity with analytics.

  Drive measurable performance while staying authentic to the brand.

• Mentor and collaborate.

  Lead teams and work cross-functionally to achieve business goals.

Requirements:-

• 5–8 years of consumer/D2C marketing experience, balancing brand and performance.
• Strong background in content creation, campaigns, influencer marketing, and PR.
• Proven leadership in building and scaling teams.
• Ability to translate data into actionable insights.
• A storyteller’s mindset and passion for sustainability and green living.