Head of Business Development

Role Title:

Head of Sales Digital Marketing Agency (India & GCC)

Location:

Calicut (Kerala HQ)

Reports To:

Founder / Csuit

Department:

Sales & Business Development Haris&Co

ROLE PURPOSE

To lead and scale Haris&Cos sales efforts across India and GCC markets, driving new client acquisitions, upselling existing accounts, and building long-term relationships with brands. This role requires developing region-specific sales strategies, managing high-performance sales teams, and collaborating closely with marketing, creative, and strategy departments to achieve revenue growth and market leadership.

KEY RESPONSIBILITIES

1. Sales Leadership & Strategy

• Develop and execute tailored sales strategies for India and GCC markets based on industry trends, client needs, and competitor activity.
• Set clear monthly, quarterly, and annual revenue targets aligned with agency growth plans.
• Build, mentor, and scale high-performance sales teams across regions.

2. Revenue Growth & Target Achievement

• Own revenue generation across all agency service lines (branding, digital marketing, content, advertising, and strategy).
• Track lead-to-client conversion funnels and continuously refine sales pitches and proposals for higher win rates.
• Identify new high-value market segments and service opportunities.

3. Client Relationship Management

• Oversee strategic account management, ensuring high client retention and satisfaction.
• Partner with Account Managers to identify upsell and cross-sell opportunities.
• Represent Haris&Co as a trusted advisor to key decision-makers in client organizations.

4. CRM, Funnel & Process Optimization

• Implement and maintain CRM discipline (e.g., Zoho, HubSpot, or similar).
• Monitor pipeline health, ensure timely follow-ups, and maintain accurate sales reporting.
• Work with the marketing team to align lead generation campaigns with sales objectives.

5. Stakeholder Collaboration

• Collaborate with Creative, Strategy, and Delivery teams to ensure smooth onboarding and project delivery.
• Share market insights, client objections, and competitive intelligence with leadership.
• Coordinate with regional managers to ensure sales efforts are locally relevant and effective.

6. Partnerships & Outreach

• Develop partnerships with industry bodies, business associations, and channel partners to drive leads.
• Represent Haris&Co at networking events, trade shows, and digital marketing conferences.
• Explore non-traditional channels for client acquisition.

7. Dashboard Preparation & Reporting

• Prepare daily, weekly, and monthly dashboards covering lead pipeline, conversion rates, revenue vs. targets, team performance, and regional sales splits.
• Analyze data to identify bottlenecks and high-impact opportunities.
• Present actionable recommendations to leadership based on performance metrics.

REQUIRED SKILLS & EXPERIENCE

• 35 years of B2B sales leadership experience, preferably in digital marketing, advertising, or creative agencies.
• Proven experience in Indian and GCC markets is highly preferred.
• Strong track record in consultative selling and building long-term client relationships.
• Excellent communication in English; proficiency in Malayalam/Arabic is an advantage.
• Data-driven, tech-savvy, and highly adaptable to different market cultures.

SUCCESS METRICS (KPIs)

• Revenue targets achieved (India & GCC).
• Increase in conversion rate from leads to signed contracts.
• Client retention and upsell rates.
• CRM accuracy and pipeline hygiene.
• Partnerships established and revenue generated through them.
• Reduction in Customer Acquisition Cost (CAC) and improvement in Client Lifetime Value (LTV).