Head / Manager - International Business Development / Export

Company:

1. Position Overview

2. Key Responsibilities

A. International Sales Strategy & Revenue Growth

• Develop and execute the company's global sales strategy for international markets (USA, Europe, Asia, Middle East, Africa, South America etc.).
• Drive annual sales targets, market share expansion, and revenue growth.
• Identify emerging markets and opportunities for new product penetration.
• Build and manage a strong global B2B, distributor and channel network.

B. International Business Development

• Conduct market mapping, feasibility studies, and competitor analysis for targeted regions.
• Develop strategic partnerships with OEMs, importers, and large global clients.
• Identify and evaluate new business models, JV opportunities, and long-term alliances.
• Represent the company in global exhibitions, trade fairs, and B2B events.

C. Customer Relationship & Key Account Management

• Lead engagement with international key accounts, ensuring long-term relationships.
• Oversee customer satisfaction, negotiation of high-value contracts, and resolution of escalations.
• Maintain periodic reviews with clients to understand future requirements and industry trends.

D. Marketing & Branding (International)

• Create and implement international marketing plans, brand positioning strategies, and digital marketing initiatives.
• Oversee development of region-specific marketing collaterals, presentations, datasheets, and promotional content.
• Manage participation in international expos, technical seminars, and product demonstration sessions.
• Work closely with the marketing team to enhance global brand visibility.

E. Pricing, Commercials & Documentation

• Develop pricing strategies aligned with international competition and cost structures.
• Review and approve export documentation, commercial terms, LC requirements, and regulatory compliance.
• Ensure adherence to international trade norms, export-import laws, and logistics guidelines.

F. Cross-Functional Coordination

• Collaborate with Production, Planning, Quality, EXIM, Logistics, and Finance to ensure timely execution of export orders.
• Work closely with the Supply Chain team to ensure availability of materials as per customer specifications.
• Provide market insights to NPD for product development aligned with global standards.

G. Leadership, Team Development & Performance Management

• Lead and mentor the international sales & marketing team.
• Set KRAs, conduct periodic performance reviews, and ensure team capability building.
• Build a global sales structure including regional managers, agents, and representatives.

3. Required Qualifications & Experience

• Bachelors degree in engineering / management or marketing; MBA in International Business preferred.
• 15-20 years of experience in international sales, exports, and business development, preferably in the Winding wires, conductors, cables, electrical, metals, or manufacturing industry.
• Proven record of achieving high-value global sales targets and expanding international markets.
• Strong understanding of export documentation, Incoterms, LC terms, and international regulatory compliance.
• Experience working with global B2B clients, distributors, and international supply chains.

4. Key Skills & Competencies

• Global sales leadership and people-management skills
• Strategic thinking with strong commercial and financial acumen
• Strong negotiation and contract-finalization expertise
• Understanding of cross-cultural communication and global market dynamics
• Excellent presentation, communication, and interpersonal skills
• Ability to travel internationally as required

5. Key Performance Indicators (KPIs)

• Achievement of annual export sales targets
• Market expansion in priority countries/regions
• Growth of new customer acquisition
• Customer retention and satisfaction levels
• Timely execution of export orders
• Gross margin improvement and profitability
• Brand visibility and participation in global events

Compensation:

• Competitive base salary with performance-based bonuses or commissions.
• Benefits package including healthcare, retirement plan, and travel allowances.
• Expenses for international travel and business development activities will be covered.