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Aditya Birla Insulators
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Head - Channel Marketing

Head - Channel Marketing

Aditya Birla Insulators

10 - 15 years

14 - 18 Lacs

mumbai

Posted:2 weeks ago| Platform:

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Skills Required

retail channel marketing direct marketing sales literature mis mutual funds marketing support marketing campaigns recruitment

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Purpose

To provide marketing campaigns and support to all distribution channels so as to augment visibility and help garner sales

Job Context & Major Challenges

Job Context:
In this category the Distributor is `king . He is our `customer , who in turn `owns the end investor. And the end investor, typically, relies on the advise of the distributor, Thus, to increase market share/expand market, his role is critical.Hence the role of channel marketing is to have proactive initiatives that differentiate us from competition and help us be the preferred MF brand among distributors All our initiatives targeting the distributor should be with the aim of endearing ourselves to him, while empowering the sales team to garner a larger share of wallet from the distributor and get mutual funds to penetrate deeper Develop process for a centralised and seamless distributor communications Job Challenges:The distributor is sought after by one and all. Financial compensation appears to be his sole motivation. His loyalty cannot be taken for granted High decibels of communication in this category (budget limited) coupled with Huge spends by competitor AMCs (our spent is limited (3x to 5 x difference in case of competitors) To maintain costs and operate within the given budgets is difficult since the partner requests are varied and the costs associated with it are varied.MIS availability Setting up the distributor database pan India keeping in mind the various sales constituents and what they need to do to create this one time and then maintaining this database

Key Result Areas KRA (Accountabilities) (Max 1325 Characters) Supporting Actions (Max 1325 Characters) KRA1 Create & Support distribution with marketing campaigns to ensure share of wallet at the distributor level which will result in a higher share of the distributors pie Finding innovative and proactive ways of engaging with the Distributors, regularly being very different from the rest of the packDesigning sales toolsDesigning Distributor invites and direct marketing tools etc KRA2 To create innovative R&R programs with the help of sales to in order to drive higher channel engagement with distributors Rewards and Recognition programsEvents coordination Direct Marketing give away Basic marketing support with respect to product literature KRA3 To create visibility and sales devices in new channel format like retail to help penetrate newer customer and have different sales channels 1.Branding to be done within the outlets 2.POS / Pop to be developed to get customers to consider the product KRA4 To help business development in recruitment of new IFAs so that we can get more FOS to market and distribute our products and get more reach for our product 3.Creation of the branded program 4.within it, creation of mailers, contests, rewards catalogue, MLM programs etc

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Head - Channel Marketing