Guest Post Outreach Executive

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Location:

Salary:

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Job Summary:

We are seeking a proactive and detail-oriented Guest Post Outreach Executive to join our digital marketing team. The role requires strong communication skills, relationship-building capabilities, and an in-depth understanding of content marketing and SEO. The selected candidate will be responsible for identifying guest posting opportunities, establishing collaborations with bloggers, publishers, and influencers, and ensuring high-quality backlinks and content placements that enhance brand visibility and authority.

Key Responsibilities:

1. Prospecting & Outreach

• Identify and research high-authority websites, blogs, and online publications for guest posting opportunities.
• Conduct personalized outreach via email, LinkedIn, and other communication platforms to establish partnerships.
• Build and maintain a strong network of publishers, editors, and industry influencers.

2. Content Coordination

• Collaborate with the content team to ensure guest posts align with editorial guidelines and brand messaging.
• Manage the end-to-end guest posting cycle—pitching, approval, submission, and publication.
• Ensure timely delivery of content to publishing partners.

3. SEO & Performance Tracking

• Secure backlinks from relevant, high-DA (Domain Authority) websites to improve search rankings.

Maintain and update a database of outreach activities, live links, and partnership status.

• Track and report KPIs such as response rates, placements, backlink quality, and referral traffic.

4. Relationship Management

• Nurture long-term relationships with publishers for recurring collaborations.
• Negotiate publishing terms, sponsored placements, and collaborative opportunities.

Key Skills & Competencies

• Strong written and verbal communication skills.
• Knowledge of SEO, link building, and domain authority metrics.
• Familiarity with outreach tools such as BuzzStream, Pitchbox, Hunter.io, or similar.
• Ability to craft personalized, persuasive outreach emails.
• Research-driven mindset with attention to detail.
• Ability to work independently, prioritize tasks, and meet deadlines.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• 1–3 years of experience in SEO outreach, digital marketing, or link building.
• Proven track record of successful guest posting and blogger outreach.