GTM Lead - New Initiatives

Job Description

Who We Are At Karbon , we are redefining B2B payments for India s most ambitious companies. From fast-growing startups to established enterprises, over 3,000 companies trust Karbon to manage their business spend and streamline their financial workflows. Founded in 2019, Karbon quickly became a favorite among Bangalores startup community. Since then, we ve been backed by Y Combinator , raised over $27M , and built a fintech platform that is secure, intuitive, and trusted by India s new-age finance leaders. What We Do Karbon offers a suite of intelligent corporate cards and spend management solutions tailored for Indian businesses. From streamlined expense reporting to real-time controls and seamless integrations, we empower finance teams to work smarter, not harder. One of our most exciting new products is AI Accountant a game-changing solution for SMEs and CA firms that automates bookkeeping and financial insights using machine learning. Our Vision To become the go-to financial OS for Indian businesses. With AI Accountant, were on a mission to automate accounting for millions of Indian firms eliminating inefficiencies, saving time, and empowering professionals with smarter tools. Job Summary We are looking for an entrepreneurial GTM Lead - New Initiatives to take ownership of launching and scaling AI Accountant . You ll work at the intersection of product, marketing, and sales turning ideas into growth experiments and building repeatable go-to-market playbooks from scratch. This is a high-impact role ideal for ex-founders or growth leaders with a track record of execution in fast-paced environments. What Will You Do Launch and scale new strategic initiatives to drive 10X growth in AI Accountant s customer base. Rapidly validate opportunities through lean experiments and user insights. Own end-to-end go-to-market execution from messaging to sales strategy. Collaborate closely with Product, Marketing, and Sales teams to bring initiatives to life. Design compelling founder-level pitch decks to engage CA firms and SME finance teams. Constantly iterate based on market feedback to achieve product-market fit. Requirements 5+ years of experience in GTM, growth, or product marketing roles. Exceptional verbal and written communication skills. Strong analytical skills and comfort with data. Prior experience in fintech or SaaS is highly valued. Experience working with CA firms or in accounting tech is a big plus. Ex-founders or self-starters with a bias for action are strongly encouraged to apply. Why Join Karbon Build and lead zero-to-one GTM initiatives for a YC-backed product. Work directly with leadership and shape the future of fintech in India. Join a fast-growing team with a strong performance-driven culture. Be part of a product that is already trusted by 140+ businesses and scaling rapidly. Based in Indiranagar, Bengaluru work in the heart of India s startup capital. Want to Skip the Queue? Email rohansinha@karboncard.com with your ideas on how you would onboard CA firms to AI Accountant. Use the subject line: Let s 10X AI Accountant You ll get a reply within 1 day.