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10.0 - 13.0 years
20 - 24 Lacs
mumbai suburban
Work from Office
Responsibilities: * Optimize ad spend for maximum ROI * Collaborate with cross-functional teams on campaign execution * Develop and execute performance marketing strategies * Analyze data to inform future marketing decisions
Posted 6 days ago
4.0 - 9.0 years
8 - 12 Lacs
bengaluru
Work from Office
About Zopping Zopping is an end-to-end technology platform powering Indias quick commerce and hyperlocal retail ecosystem. We enable supermarkets, hypermarkets, and large retail chains to deliver in 1030 minutes while improving margins and customer retention. We are looking for a Growth Marketer with expertise in lead generation, PPC, and influencer marketing to scale client acquisition and brand visibility. Key Responsibilities Lead Generation Build and execute B2B lead generation strategies to acquire supermarkets, hypermarkets, and retail chains. Design and manage lead funnels across paid and organic channels. Work with sales teams to ensure leads are high-quality and conversion-ready. PPC & Performance Marketing Plan, execute, and optimize Google Ads, Meta Ads, and LinkedIn Ads campaigns. Track key performance metrics (CTR, CPC, CAC, ROAS) and maximize ROI. Run A/B tests on creatives, landing pages, and funnels to improve conversion rates. Influencer & Partnership Marketing Identify and collaborate with industry influencers and retail/commerce thought leaders. Run co-marketing and partnership campaigns to amplify brand awareness. Measure impact and ROI of influencer campaigns. SEO & Content Marketing Support SEO initiatives (on-page, off-page, technical) to boost organic visibility. Collaborate with content team for keyword-driven blogs, case studies, and thought-leadership articles. Requirements 3+ years of experience in growth/digital marketing with strong focus on lead generation & PPC. Proven expertise in Google Ads, Meta Ads, and LinkedIn Ads. Hands-on experience in B2B SaaS or tech products marketing. Exposure to influencer and partnership marketing. Strong analytical skills with ability to drive data-backed decisions. Working knowledge of SEO is an added advantage. MBA, BE/B.Tech or equivalent
Posted 6 days ago
7.0 - 12.0 years
30 - 45 Lacs
bengaluru
Remote
We are seeking a Growth Marketing Manager with a strong background in mobile app marketing to lead and scale our user acquisition efforts. You will be responsible for developing and executing data-driven marketing strategies that drive app installs , user activation , and long-term engagement across multiple paid and organic channels. Key Responsibilities: Optimize campaigns to drive cost-efficient installs (CPI) and maximize LTV and ROAS . Collaborate with the creative team to develop compelling ad creatives, A/B tests, and video ads tailored to each channel. Partner with product and analytics teams to improve onboarding, retention, and monetization. Conduct cohort analyses and funnel optimization to improve user acquisition performance and retention. Identify and test new growth channels and partnerships for scaling app downloads. Manage budgets, forecast spend, and report performance on key KPIs: CPI, CPA, ROAS, CAC, LTV, Retention . Work closely with the App Store Optimization (ASO) team to improve visibility and conversion rates in the app stores. Requirements: 3+ years of experience in mobile app user acquisition or growth marketing. Proven track record of managing large-scale app install campaigns with a performance-driven mindset. Deep experience with Facebook Ads, Google UAC, TikTok Ads, ASA , and other UA channels. Strong analytical skills; proficient in tools like Excel, Tableau, Looker, or Google Analytics/Firebase . Understanding of mobile attribution platforms (e.g., AppsFlyer, Adjust, Branch). Comfortable with A/B testing , funnel optimization, and creative testing. Strong cross-functional communication and project management skills. Passion for mobile apps, user behavior, and growth experimentation. Nice to Have: Experience with subscription apps or in-app purchase monetization . Familiarity with MMPs , SKAdNetwork , and iOS 14+ privacy changes. Experience in ASO and SEO for mobile apps. What We Offer: Competitive salary + performance bonus Flexible working hours & remote options Opportunity to make a real impact on a fast-growing mobile product Creative, collaborative, and data-driven team culture
Posted 1 week ago
3.0 - 5.0 years
4 - 6 Lacs
noida, greater noida, delhi / ncr
Work from Office
Job Title: Digital Marketing Manager Company: Delhi Eduskills (EdTech Company) Location: Noida Employment Type: Full-time About Us Delhi Eduskills is a fast-growing EdTech company committed to providing high-quality online courses for undergraduate and postgraduate learners. We are expanding our digital presence and looking for a passionate Digital Marketing Manager to lead our paid campaigns and drive measurable results. Key Responsibilities - Plan, execute, and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) campaigns. - Manage marketing budgets effectively to maximize ROI & CPL (Cost Per Lead). - Drive lead generation campaigns to meet monthly student acquisition targets. - Conduct market research and competitor analysis to identify new opportunities. - Track, measure, and report performance of paid campaigns using Google Analytics, Meta Ads Manager, and other tools. - Work closely with the sales team to ensure lead quality and conversion. - Stay updated with the latest digital marketing trends and tools. Requirements - Proven experience (3+ years) in managing Google & Meta paid campaigns with successful lead generation outcomes. - Strong knowledge of budget management & performance marketing. - Hands-on experience with Google Analytics, Tag Manager, Meta Ads Manager, and CRM integrations. - Excellent analytical skills to interpret campaign data and optimize accordingly. - Experience in the EdTech sector is a strong plus. - Strong communication and teamwork skills. What We Offer - Competitive salary + performance incentives. - Opportunity to grow with a fast-scaling EdTech brand. - Dynamic and collaborative work environment.
Posted 1 week ago
2.0 - 5.0 years
3 - 4 Lacs
surat
Work from Office
Responsibilities: * Analyze data & report results * Manage paid ad campaigns on Facebook, Instagram & Google * Optimize performance through data analysis * Develop growth strategies using digital marketing tools * Graphic Design and content strategy
Posted 1 week ago
3.0 - 5.0 years
0 Lacs
mumbai, maharashtra, india
Remote
Who are we and what do we do BrowserStack is the world&aposs leading software testing platform powering over two million tests every day across 19 global data centers. BrowserStack&aposs products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environmentsdevices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer. BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021. At BrowserStack We Solve Real Problemseach Day Is a Unique Challenge And An Opportunity To Make a Difference. We Strive To Be Open, Transparent, And Collaborative, So No Feat Is Too Big To Achieve. BrowserStack Is An Extension Of Its People And a Place Where They Can Grow Both Professionally And Personally. To That Effect, Were Humbled To Be Recognized By Leading Organizations Around The World BrowserStack is Great Place to Work-Certified 2020-21 Named SaaS Startup of the Year in 2022 by SaaSBOOMi Ranked in Forbes Cloud 100 in 2021 - for the second time Featured in LinkedIn Top Startups India 2018 Role in a Nutshell As a Product Growth manager, you will build and drive the GTM strategy for our products. You will directly contribute to driving customer acquisition and revenue growth. This role will help you develop a 360-degree view of the GTM motion of a B2B developer product. You will develop compelling product positioning and messaging that communicates the value of BrowserStack products in a differentiated manner to our target audience, driving awareness and trial of product launches. You will bring a growth mindset and build the channel strategy for our products. You will identify opportunities to leverage existing channels such as Content, SEO, Developer relations, etc and nurture new channels to drive product growth. You will develop initiatives and work closely with Product, Marketing, Monetization, Partnerships, and Sales teams to experiment with, validate, and execute them. What Youll Do Be a strategic growth partner for each product, actively contributing to solving key GTM problems that directly impact critical success metrics. Drive continuous improvement in messaging, creative and channel strategy to increase conversion. Support new product/feature launches by partnering with brand, digital marketing, PR etc to roll out an integrated GTM plan for driving awareness and trial. Partner closely with product and sales team to produce high impact collaterals including Pitch Deck, Battlecards, Sales sheets, ROI calculators, Build vs Buy etc Deep dive into different channels, understand the key levers that influence each channel Communicate a point of view on what channel might work best for a particular product Place bets on individual channels and assess product-channel fit by performing experiments and double down when successful Partner with channel owners to inform investment across various channels through rapid experimentation and ROI analysis. What Youll Bring 3+ years experience in either Product Management, Strategy, Product Marketing or Growth Marketing roles, ideally with SaaS products. Strong problem solving and analytical skills Prior knowledge with messaging, positioning, different channels of distribution is a plus, not mandatory A compelling communicator with the ability to influence leadership and senior stakeholders in the organization Interested and willing to learn best practices of developer products Experience marketing technical products (developer tools, frameworks, platforms) with the ability to understand underlying tech and developer personas is a bonus. Benefits In addition to your total compensation, you will be eligible for following benefits, which will be governed by the Company policy: Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000 Gratuity as per payment of Gratuity Act, 1972 Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends Remote-First work environment that allows our people to work from anywhere in India Remote-First Benefit for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience Show more Show less
Posted 1 week ago
7.0 - 9.0 years
0 Lacs
bengaluru, karnataka, india
On-site
Location: Bangalore About the Team The Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns. They work cross-functionally with business, product, and analytics teams to expand the customer base and increase revenue. The team drives growth through targeted messaging, performance marketing, strategic partnerships, effective use of social media, impactful brand campaigns, and storytelling to build loyalty. What We Expect From You Responsibilities: Growth hacking and Strategic thinking: First principles thinking to develop and execute comprehensive growth strategies with transformative potential for Navis core businesses. Design GTM of new products/features launches. Experiment with innovative approaches to unlock new growth levers Ownership: Drive and own growth goals for Navis businesses. Increase Users/Transactions/ AUM as well as positively impact customer experience Team management: Lead and mentor a high performing team of growth managers Customer Lifecycle Management: Drive Acquisition, Retention and Reactivation charters. Lead efforts to acquire new users through channels like paid advertising (Google, Meta, Affiliates), content marketing, partnerships, and referrals. Own the success of outbound channels (PNs, Email, SMS, RCS, WhatsApp, In-app widgets) and other retention initiatives Stakeholder management: Work closely with Analytics team to take data-driven decisions, with Design and Brand team to create high impact creatives, with Product and Business teams for GTM of new products/features launches and drive alignment on growth objectives Data backed approach: Analyze customer data and feedback to identify opportunities for improving customer satisfaction and engagement. Be the voice of the customer in the room Key skills required: Must Have: 7+ years experience across Growth marketing, Customer Lifecycle Management, Business, or Product roles with a very good grasp on analytics, customer understanding & content Growth-first thinking with a focus on achieving strategic objectives. Track record of driving growth at scale Highly analytical and data-driven approach Adaptability to navigate the evolving marketing landscape and explore new trends and technologies Exceptional leadership, team management, collaboration and communication skills Ability to thrive in a fast-paced environment Good to Have: Experience in the BFSI industry or fintech startups Inside Navi We are shaping the future of financial services for a billion Indians through products that are simple, accessible, and affordable. From Personal & Home Loans to UPI, Insurance, Mutual Funds, and Gold were building tech-first solutions that work at scale, with a strong customer-first approach. Founded by Sachin Bansal & Ankit Agarwal in 2018, we are one of Indias fastest-growing financial services organisations. But were just getting started! Our Culture The Navi DNA Ambition. Perseverance. Self-awareness. Ownership. Integrity. Were looking for people who dream big when it comes to innovation. At Navi, youll be empowered with the right mechanisms to work in a dynamic team that builds and improves innovative solutions. If youre driven to deliver real value to customers, no matter the challenge, this is the place for you. We chase excellence by uplifting each otherand that starts with every one of us. Why You&aposll Thrive at Navi At Navi, its about how you think, build, and grow. Youll thrive here if: Youre impact-driven : You take ownership, build boldly, and care about making a real difference. You strive for excellence : Good isnt good enough. You bring focus, precision, and a passion for quality. You embrace change : You adapt quickly, move fast, and always put the customer first. Show more Show less
Posted 1 week ago
5.0 - 10.0 years
14 - 20 Lacs
new delhi, gurgaon/ gurugram, delhi / ncr
Work from Office
About the Role We are looking for a dynamic and proactive Senior Digital Sales Manager to expand our client base and drive B2B sales through strategic prospecting and relationship building. This role is field-oriented, requiring the candidate to spend most of their time meeting potential clients, utilizing existing client databases, and identifying new business opportunities. What You'll Do Key Responsibilities: 1. Lead Generation & Client Acquisition: Identify and prospect new clients through market research, networking, and leveraging the existing client database. Conduct B2B meetings to present company services, address client needs, and acquire new business. Discover and implement innovative ways to generate hot and relevant leads. Generate qualified leads and ensure their smooth progression through the sales funnel. Actively participate in exhibitions, conferences, and networking events to build relationships and enhance visibility. 2. Partnership Development: Identify and pursue partnership opportunities to complement business objectives. Develop and maintain strong relationships with clients and partners to foster long-term collaboration. Provide creative and strategic solutions to expand partnerships and business opportunities. 3. Sales Planning & Strategy: Create and execute a structured sales plan to achieve business goals across target industries. Regularly update the sales pipeline, track progress, and report results to leadership. Collaborate with internal teams to tailor proposals and solutions to meet client requirements. 5. Market Insights & Reporting: Conduct market research to stay updated on industry trends, competition, and client needs. Provide detailed reports on sales activities, lead status, and market insights to inform decision-making. What We Need: Education & Experience: Bachelor's degree in Marketing, Business Administration, or a related field. Minimum 5+ years of experience in B2B sales, business development, or partnership management, preferably in a service-based industry. Prior experience in digital marketing or related fields is an advantage. Skills & Attributes: Strong communication skills: Verbal, written, and presentation capabilities. Sales expertise: Proven ability to prospect, nurture leads, and close deals. Relationship-building skills: Ability to establish trust and credibility with clients and partners. Analytical mindset: Adept at market research and data-driven decision-making. Proactive and goal-oriented: Persistent with a strong sense of ownership and accountability. Technical proficiency: Working knowledge of Microsoft Office/Google Sheets and CRM tools. Personal Qualities: Self-motivated and action-oriented with the ability to work independently. Strong interpersonal and influencing skills with a collaborative mindset. Comfortable with frequent travel (50% or more) to meet clients and attend industry events. Why Join Us? Opportunity to drive business growth and contribute to the company's success. Collaborative and fast-paced work environment with ample learning opportunities. Competitive compensation and performance-based incentives. Join us and write the future of Digital Marketing.
Posted 1 week ago
5.0 - 9.0 years
0 Lacs
haryana
On-site
SolarSquare is the Home-Energy brand aiming to lead the way in India's future by assisting homes in transitioning to solar power and moving away from conventional electricity sources. As a full-stack D2C residential solar brand, SolarSquare is involved in the entire process of designing, installing, maintaining, and financing solar systems for homeowners throughout India. With a focus on innovation and exceptional customer service, SolarSquare has rapidly become India's fastest-growing residential solar brand, currently holding the position of India's #1 home solar brand with over 20,000 satisfied residential customers and approximately 200 housing societies benefiting from solar power. SolarSquare is currently looking for an experienced and results-oriented CRM - Growth and Retention Manager to lead the online marketing efforts. The ideal candidate should possess hands-on experience in customer segmentation, targeting, funnel optimization, implementing marketing automation, and developing strategies to drive growth and retention across the marketing and sales funnel. The role demands expertise in driving growth throughout the customer lifecycle management, combining analytical skills, creative thinking, and a profound understanding of marketing automation tools and techniques. Qualifications required for this role include a proven track record of at least 5 years in growth marketing, retention marketing, and marketing automation, preferably in high-growth consumer startups. The ideal candidate should have a strong grasp of customer lifecycle management, data-driven mindset, creative problem-solving abilities, project management skills, and excellent interpersonal and communication skills. Familiarity with A/B testing, segmentation, and personalization techniques is essential, along with a degree from a Tier 1 college or university. As a CRM - Growth and Retention Manager at SolarSquare, you will be responsible for developing and executing strategies to optimize marketing and sales conversion rates and customer lifecycle management across various stages of the funnel. This involves working on acquisition, retargeting, funnel retention, and referral aspects of the customer journey. You will also analyze and enhance conversion rates across marketing and sales funnels using marketing automation and innovative growth hacks, conceptualize and execute consumer journeys aligned with business objectives, and implement and manage marketing automation tools for enhanced conversion and customer engagement. Collaboration with cross-functional teams, monitoring key performance indicators, and identifying opportunities to enhance customer experience and increase lifetime value are key responsibilities of this role. The preferred location for this position is Gurgaon or Mumbai, with flexibility open for exceptional candidates willing to discuss alternative locations.,
Posted 1 week ago
8.0 - 12.0 years
0 Lacs
karnataka
On-site
As a Director of Consumer Marketing at Pine Labs, you will play a key role in leading and scaling our consumer-facing marketing initiatives. Your primary responsibility will be to develop and execute a comprehensive consumer marketing strategy to drive awareness, adoption, and loyalty for Pine Labs" consumer offerings. You will work closely with cross-functional teams to ensure alignment with business goals and objectives. Your role will involve overseeing 360 marketing campaigns across various channels including digital, social, offline, and partnerships. You will be responsible for managing agency relationships to deliver impactful campaigns that drive customer acquisition and engagement. Additionally, you will lead growth marketing efforts by implementing organic and paid media strategies to drive customer acquisition and usage. As the Director of Consumer Marketing, you will also be tasked with defining and evolving the brand voice for new offerings, ensuring consistent brand messaging across all touchpoints. You will leverage data-driven insights to optimize marketing initiatives, measure ROI, and make data-backed decisions to improve key performance indicators such as customer acquisition cost, lifetime value, and engagement rates. To be successful in this role, you should have a minimum of 8-10 years of progressive experience in consumer marketing, preferably in fintech or B2C tech organizations. You should have proven experience in designing and executing integrated marketing campaigns with a strong performance focus. Strong analytical skills and experience using tools like Google Analytics, Mixpanel, or similar are essential. Additionally, exceptional communication, storytelling, and leadership skills are required. A mix of strategic thinking and hands-on execution will be crucial for this role. A qualification such as an MBA or equivalent degree in Marketing, Business, or a related field is preferred. At Pine Labs, we value individuals who make decisions quickly, take ownership of their work, build solutions, seek continuous learning, empower others, and act in the best interest of the organization. If you embody these qualities and are passionate about consumer marketing in the fintech space, we would love to hear from you.,
Posted 1 week ago
10.0 - 20.0 years
12 - 22 Lacs
hyderabad
Work from Office
Job Summary The Senior Digital Marketing Manager will be responsible for planning, executing, and optimizing all digital marketing initiatives for Teppa Bakers. With a minimum of 10 years experience in digital advertising and social media management , the ideal candidate will bring strong leadership, creativity, and data-driven expertise to grow our brand visibility and customer base. Key Responsibilities Develop and execute a comprehensive digital marketing strategy to enhance brand awareness and customer loyalty for Teppa Bakers. Plan and manage paid advertising campaigns across Google Ads, Facebook, Instagram, YouTube, and food-related digital platforms. Oversee social media accounts management – strategy, content creation, posting calendar, influencer collaborations, and community engagement. Lead digital campaigns for product launches, promotions, bakery outlets, and seasonal offers. Collaborate with creative and operations teams to ensure digital campaigns align with brand identity. Monitor, analyze, and report on campaign performance using Google Analytics, Meta Business Suite, and other analytics tools . Drive SEO/SEM strategies to improve online visibility and website ranking. Explore innovative digital trends such as short-form video marketing, food blogging, and influencer partnerships to reach wider audiences. Manage and mentor the digital marketing team to ensure effective campaign execution. Optimize marketing budget allocation and maximize ROI from digital spends. Qualifications & Skills Minimum 10 years of hands-on experience in digital marketing, with a strong background in paid advertising and social media management. Proven success in managing large-scale ad campaigns with measurable results in F&B, hospitality, or retail industries . In-depth knowledge of Google Ads, Meta Ads Manager, YouTube Ads, LinkedIn Ads , and emerging ad platforms. Strong skills in SEO, SEM, content marketing, and analytics tools . Creative thinker with the ability to build engaging food & lifestyle content strategies. Excellent leadership, communication, and stakeholder management skills. Ability to handle multiple campaigns across B2C, B2B, and D2C models . Education Bachelor’s or Master’s degree in Marketing, Business Administration, or related field. Certifications in Google Ads, Facebook Blueprint, HubSpot, or similar digital programs preferred.
Posted 1 week ago
5.0 - 10.0 years
8 - 15 Lacs
udaipur
Work from Office
Build & execute marketing strategy, branding & campaigns. Lead digital (SEO, SEM, social, performance), drive acquisition & retention, oversee PR & content, manage budgets & KPIs, mentor teams & align with sales, product & leadership.
Posted 1 week ago
5.0 - 10.0 years
10 - 14 Lacs
gandhinagar, ahmedabad
Work from Office
Own product vision, strategy & roadmap. Lead end-to-end product lifecycle from research to launch & scale. Drive GTM strategies (packaging, pricing, positioning & distribution). Optimize D2C platforms & track growth through analytics. Required Candidate profile 4+ years’ experience in D2C growth & performance marketing. Skilled in customer acquisition, retention & lifecycle campaigns. Data-driven decision maker with expertise in GA4, GTM, CRM tools.
Posted 1 week ago
2.0 - 5.0 years
3 - 3 Lacs
kolkata
Work from Office
Role & responsibilities 1. D2C Quick Commerce Sales & Digital Marketing Manage and grow sales on Blinkit, Swiggy Instamart, BigBasket, Amazon, Flipkart and other quick-com and e-com platforms. Optimize product listings with engaging images, SEO keywords, and strong copy. Plan and execute ROI-driven ad campaigns using Facebook, Instagram, and Google. Leverage AI marketing tools for audience targeting, content creation, and market trend analysis. Coordinate influencer collaborations and manage content for brands. 2. HORECA Sales 5-Star Hotels (Metro Cities) Identify, connect, and pitch to F&B Managers, General Manager, Director Purchase, and Chefs in luxury hotels for the tea brand. Conduct tea-tasting sessions, product showcasing to secure product placement in rooms , tea lounges and in banquet services. Build long-term relationships with hotel chains and secure repeat orders. 3. Cross-Functional Collaboration Work with the founders , production & operation teams to ensure timely work delivery. Report market feedback, competitor activity, and campaign performance directly to founders. Suggest ideas for new product launches for Hotels and Online retails. Strategy plan for scaling both D2C & HORECA channels for each quarter. Deliver weekly performance reports with actionable recommendations. Preferred candidate profile We need a smart female candidate from FMCG background, confident in B2B clients acquisition, meeting and coordination , specialised in digital marketing, responsible for brand sales growth, self-driven, multi-tasker, comfortable working in start-up culture.
Posted 1 week ago
1.0 - 3.0 years
3 - 4 Lacs
chennai
Work from Office
Junior Performance Marketing Executive About the Role We are seeking a driven and analytical Performance Marketing Executive with 1-3 years of experience to join our in-house team in Chennai. You will be responsible for planning, executing, and optimizing paid campaigns across digital platforms with the goal of generating high-quality leads and driving measurable business growth. Key Responsibilities: Strategize, execute, and optimize paid marketing campaigns across Facebook, Instagram, Google, and YouTube. Run lead generation campaigns to acquire high-quality prospects and improve conversion rates. Monitor and optimize campaign KPIs including CPL, CPA, ROAS, CTR, and conversions. Collaborate with the creative and content teams to develop effective ad copies, creatives, and landing pages. Conduct A/B testing for creatives, targeting, and messaging to maximize ROI. Work closely with the sales/business team to ensure lead quality and alignment with conversion goals. Prepare weekly and monthly performance reports and share insights for continuous improvement. Additional Bonus Skills: SEO (Search Engine Optimization): Keyword research, on-page/off-page SEO, and blog/content optimization. SEM (Search Engine Marketing): Google Search campaigns, keyword bidding, and search intent optimization. Requirements: Proficient in Meta Ads Manager, Google Ads, Google Analytics, and tracking tools like Google Tag Manager. Strong understanding of digital marketing performance metrics and sales funnels. Data-driven mindset with good knowledge of Excel/Google Sheets. Strong communication and teamwork skills. Ability to take ownership, be proactive, and deliver measurable results.
Posted 1 week ago
1.0 - 5.0 years
0 Lacs
karnataka
On-site
As a Product Marketing & Growth Manager at PyjamaHR, you will play a crucial role in driving growth, shaping the brand, and making hiring effortless. Your responsibilities will include crafting a compelling brand narrative, leading product marketing initiatives, executing multi-channel campaigns, analyzing and iterating based on metrics, as well as collaborating and communicating effectively with cross-functional teams. In this role, you will be expected to translate the company's vision into engaging messages and visual themes, maintain a consistent brand voice across various channels, and design go-to-market strategies for new features and product launches. You will collaborate closely with product and sales teams to position PyjamaHR's AI-driven ATS in a way that resonates with customers. Additionally, you will be responsible for managing dynamic social media, email, and content campaigns to drive engagement and convert leads. You will also experiment with growth-hacking techniques, utilize platforms like Google Analytics and HubSpot to track performance, and pivot strategies based on data insights to continuously improve results. The ideal candidate for this role should have 1-4 years of experience in marketing or related fields, preferably in a startup or SaaS environment. You should be both creative and analytical, with strong communication skills and a tech-savvy mindset. Being high-energy, adaptive, and able to thrive in a fast-paced environment will be essential for success in this role. At PyjamaHR, you will have the opportunity to own campaigns from ideation to execution, work with cutting-edge technologies such as AI and LLMs, and be part of a fun and collaborative culture that values innovation and creativity. Your contributions will be recognized through a competitive compensation package that reflects your expertise and passion. If you are excited about being the driving force behind a product that is redefining hiring, we invite you to apply now and join us in shaping the future of recruitment together.,
Posted 1 week ago
0.0 - 1.0 years
0 Lacs
gurugram
Work from Office
Key Responsibilities Assist in planning and executing growth and marketing campaigns. Conduct competitor research and analyze market trends to identify new opportunities. Track performance metrics (user acquisition, engagement, retention) and prepare reports. Support influencer collaborations, partnerships, and outreach initiatives. Brainstorm and contribute creative ideas for campaigns, experiments, and community engagement. Collaborate with product, marketing, and operations teams for campaign execution. Run small-scale A/B experiments and analyze outcomes.
Posted 1 week ago
0.0 - 3.0 years
3 - 3 Lacs
hyderabad
Work from Office
Responsibilities: * Develop growth strategies using B2B sales techniques * Lead generation through interpersonal skills & presentations Travel allowance Food allowance Sales incentives
Posted 1 week ago
3.0 - 7.0 years
0 Lacs
noida, uttar pradesh
On-site
We are searching for a skilled Senior Associate / Associate to lead performance marketing efforts focused on lead generation, brand awareness, and pipeline progression. In this role, you will be tasked with developing effective digital marketing strategies to establish thought leadership, promote content collateral for engagement, and drive pipeline growth for our products. The primary objective is to engage the market and nurture customer interest in our offerings to enhance our reputation and support continued success. Responsibilities include: - Creating and overseeing digital marketing plans to achieve demo and subscriber targets. - Implementing growth hacking techniques to capitalize on subscriber, engagement, and visibility opportunities. - Designing and executing email marketing workflows and campaigns to drive lead generation. - Developing and managing the digital campaigns calendar, including webinars, newsletters, and more. - Managing social media platforms through content creation, community management, and enhancing brand awareness. - Strategizing and executing paid campaigns for lead generation and brand awareness. - Conducting data analytics, tracking campaign performance, and presenting insights for creative enhancements. - Monitoring monthly expenditures to ensure a positive return on investment. Requirements: - Proficiency in social media and web analytics. - Experience in marketing, campaign management, or project management with an agency background is advantageous. - Ability to handle multiple campaigns simultaneously within fast-paced, deadline-driven environments. - Strong understanding of the campaign briefing process and documentation maintenance. - Knowledgeable in CRM, reporting tools, and email marketing platforms. - Exceptional written and verbal communication skills. Preferred Skills: - Proficiency in paid marketing, content marketing, email marketing, lead generation, and building customer journeys. - Experience in growth marketing strategies. We Provide: - Industry-focused certifications to enhance your expertise. - Quarterly rewards and recognition programs to celebrate achievements. - Health benefits including coverage for you and your family. - Sabbatical policy to support personal growth and rejuvenation. - Pet-friendly office environment with an open floor plan promoting collaboration and innovation.,
Posted 1 week ago
12.0 - 18.0 years
10 - 18 Lacs
noida
Work from Office
We are seeking a dynamic and visionary Head of Marketing to lead the complete marketing function at AstroSage. The candidate will be responsible for strategizing, planning, executing, and monitoring all marketing activities across digital, performance, social media, brand, and creative domains. This leader will manage a team of creative directors, digital marketers, and other specialists, ensuring end-to-end ownership of marketing without daily oversight from company directors. Key Responsibilities: Develop and implement a comprehensive marketing strategy aligned with business objectives (user acquisition, engagement, retention, revenue growth). Oversee branding, positioning, and communication strategy for AstroSage and AstroSageAI. Lead performance marketing (Google Ads, Meta Ads, SEO, ASO, affiliate, influencer marketing). Drive customer acquisition campaigns to increase astrologer and user registrations. Ensure creative excellence in ad campaigns, social media presence, and brand storytelling. Manage marketing analytics & ROI tracking , prepare performance reports, and present to leadership. Guide and mentor marketing team (creative directors, social media, content, SEO, paid ads, PR). Collaborate with product and sales teams for seamless campaign execution. Identify new growth opportunities (AI tools, regional campaigns, partnerships, offline marketing, events). Own the marketing budget with cost optimization. Requirements: MBA/PGDM in Marketing preferred. 1015 years of experience in end-to-end marketing leadership , ideally in B2C digital platforms or consumer tech. Proven expertise in performance marketing, branding, social media, influencer marketing, PR . Strong understanding of data-driven marketing, analytics, and automation tools . Experience managing large teams & agencies . Excellent communication, leadership, and decision-making skills.
Posted 1 week ago
2.0 - 5.0 years
7 - 15 Lacs
navi mumbai
Work from Office
JOB TITLE: Senior Associate JioTunes Growth & Marketing LOCATION: NAVI MUMBAI (GHANSOLI) ROLE: We are looking for a highly motivated individual to work on growth of our CRBT category (JioTunes). The ideal candidate should have a knack in understanding of consumer behaviour, be clear & creative in marketing & communication, and also have excellent problem solving and analytical skills JOB RESPONSIBILITIES : Identify and curate target user cohorts for acquisition, retention and reactivation of JioTunes users, by the means of data analytics and heuristic Define effective communication strategy based on user behaviour, across internal and external channels Drive various marketing campaigns across in-app display & audio ads, PNs, SMS, Whatsapp, digital marketing etc to acquire/engage/reactivate the users Partner with the creative teams to advise on compelling image and copy for the marketing campaigns Measure, analyse and optimize the performance at cohort level to achieve business objectives QUALIFICATIONS: Engineering graduate from Tier 1 college 2-3 years of work experience in growth and digital marketing, ideally within telecom or digital entertainment industries Hands-on experience with performance marketing & CLM Experience in A/B testing, segmentation, and campaign optimization Proficiency in SQL is a plus BENEFITS AND PERKS: At JioSaavn, we blur work and play, and you get all the perks of a global company. You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously to make a difference in the way the world experiences music.
Posted 1 week ago
2.0 - 5.0 years
3 - 5 Lacs
gurugram
Work from Office
Plan & run paid campaign, Optimize ASO for visibility, Track performance via Firebase, GA4, Create report, Optimize installs, CPI, CAC, ROAS & conversion journey through A/B testing, Collaborate with content, design, tech team, Build retention flow Health insurance
Posted 1 week ago
4.0 - 8.0 years
6 - 8 Lacs
mumbai
Work from Office
Were looking for a sharp, hands-on Growth Manager who has directly run and scaled mid to large-budget performance marketing campaigns. The ideal candidate has deep experience in Meta and Google Ads, understands the nuances of creative testing, messaging, and targeting, and has grown D2C fashion brands with multi-crore ad spends. Key Responsibilities Performance Marketing Execution Plan, launch, and optimize paid campaigns on Meta (Facebook, Instagram) and Google (Search, Display, Shopping, YouTube). Manage multi-crore annual budgets with focus on ROI, CAC, and LTV. Conduct A/B testing for creatives, ad copies, messaging, and landing pages. Develop and implement creative testing frameworks to identify winning formats. Growth Strategy & Scaling Build media plans to aggressively scale DTC fashion campaigns while maintaining efficiency. Identify new audience cohorts and refine targeting/retargeting strategies . Test and adopt new ad formats, betas, and growth hacks. Analytics & Reporting Track and analyze performance metrics (ROAS, CTR, CPA, CAC). Generate weekly/monthly growth dashboards with actionable insights. Use data to refine spend allocation across channels and campaigns. Cross-Functional Collaboration Work closely with the creative team on ad concepts, ensuring alignment with performance goals. Collaborate with brand and product teams to align campaigns with launches, sales, and seasonality. Tool & Platform Mastery Hands-on use of Meta Ads Manager, Google Ads, Google Analytics, and attribution tools (e.g., AppsFlyer, Adjust, GA4). Familiarity with Shopify/other DTC platforms and tracking integrations. Requirements 3+ years of direct hands-on experience running performance campaigns (Meta & Google). Proven track record of scaling DTC brands (fashion/lifestyle preferred). Experience managing 5Cr+ annual ad budgets . Strong analytical and data interpretation skills. Deep understanding of A/B testing, funnel optimization, and attribution modeling . Excellent communication, problem-solving, and decision-making skills. Nice to Have Prior experience in a fashion/lifestyle DTC brand or scaling one . Knowledge of affiliate/marketplace growth. Understanding of email/SMS/WhatsApp marketing funnels as support layers to paid growth. Why Join Us? Fast-growing modern Indian lifestyle brand with a strong digital presence. Opportunity to own and scale large budgets with autonomy. Work out of our creative HQ in Khar, Mumbai. Important Note: Were NOT looking for account managers.” This role requires direct campaign execution experience – from strategy to daily optimization.
Posted 1 week ago
5.0 - 10.0 years
6 - 12 Lacs
thane
Work from Office
Were looking for a Campaign & Retention Manager to join our growth team and play a pivotal role in shaping the customer journey for one of the fastest-growing healthtech brands. About the Role As a key member of the marketing team, youll lead the design and execution of targeted lifecycle campaigns across email, SMS, push, WhatsApp, and in-app channels focused on improving engagement, retention, and repeat purchases. Your insights will power smarter segmentation, meaningful personalization, and stronger long-term customer relationships. What You'll Be Doing Build and execute end-to-end CRM campaigns across all lifecycle stages Drive retention, repeat purchases, and loyalty through targeted communications Set up automated journeys (cart abandonment, inactivity triggers, reorder reminders, etc.) using tools like Clevertap, Netcore, MoEngage, or WebEngage Analyze campaign performance and translate insights into actionable strategies Partner cross-functionally with product, design, analytics, and tech teams Lead retention-focused initiatives including cohort strategies , churn prevention , and loyalty programs What We're Looking For 5+ years in lifecycle/CRM/retention marketing, ideally in a D2C or e-commerce environment Prior experience in healthtech , e-pharmacy , or consumer internet sectors is a plus Strong understanding of CRM automation, customer segmentation, and performance metrics Hands-on expertise with marketing automation tools (e.g., Clevertap, Netcore, etc.) Data-driven, analytical mindset with the ability to translate insights into action Excellent cross-functional communication and project leadership skills Key KPIs You'll Drive Customer Retention & Repeat Purchase Rates Growth in LTV and LTV:CAC ratio Open rates, CTRs, and Conversion metrics from campaigns Loyalty and referral program adoption Reduction in churn If you're excited about building customer-first growth strategies in a high-impact, mission-driven domain, wed love to connect. Lets build something meaningful in healthcare together.
Posted 1 week ago
10.0 - 15.0 years
7 - 9 Lacs
delhi, india
On-site
Role Overview: We are looking for a strategic, data-driven Director of Growth Marketing to lead and execute full-funnel marketing strategies that drive high-quality pipeline for a group of B2B SaaS brands. This is not a BDR or outbound calling role , but a senior marketing leadership position with ownership over demand generation strategy, execution, and performance. Key Responsibilities: Translate business objectives into effective demand generation strategies and multichannel marketing plans Plan, execute, and optimize integrated campaigns using digital, ABM, SEO, content, webinars, and outbound programs Use persona research, market insights, product positioning, and buyer intent data to align messaging across channels Manage the complete marketing funnel, optimize conversion rates, and grow high-quality sales pipeline Collaborate with sales teams to align lead scoring, qualification, and handoff processes Own and oversee content creation aligned with pain points and needs of Ideal Customer Profiles (ICPs) Monitor campaign execution, track timelines, budgets, and cross-functional dependencies Leverage analytics to measure campaign ROI, identify performance gaps, and drive continuous improvement Lead and mentor a small team of marketers and BDRs, while partnering closely with a centralized marketing team Optimize internal processes for campaign delivery, efficiency, and scalability Work cross-functionally with product, sales, enablement, and ops to ensure campaign alignment and execution Who You Are: 10+ years in B2B tech marketing; 4+ years working with US-based SaaS companies Proven track record in pipeline generation through full-funnel marketing programs Strong balance of strategic thinking and execution capability Data-driven and analytical with deep understanding of performance metrics and conversion funnels Skilled in managing cross-functional teams and driving alignment between marketing and sales Experienced in mentoring small marketing and BDR teams Entrepreneurial, resourceful, and creative problem solver Comfortable working 3PM1AM IST (US EST hours) to align with client stakeholders
Posted 2 weeks ago
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