Growth Marketing Executive

Job Description

Role & responsibilities: Take responsibility for the growth marketing and CRM strategy, processes and implementation. Manage Performance Marketing campaigns to help acquire new customers and drive traffic towards our website with a focus on paid tactics. Responsible for handling larger teams and high-volume budgets approximately 35cr per month. Improve audience expansion and customer lifetime value together with the aim of reducing acquisition costs. Be responsible for communicating regular metrics and findings from your campaigns and analyse performance, insights, blockers and areas of opportunity. Optimise ad delivery, landing page conversion and under experience driving user activations as efficiently as possible. Continuously test and iterate your learnings to find the best multi-channel paid mix for us. Be in control of setting your KPIs, particularly around sign-up, activations, cost-per-acquisition and cost-per-activation. When needed, work together with cross-functional teams to optimise the delivery of your campaigns and discover new audiences. Responsible for onboarding, mentoring, training & up-skilling the team. Responsible for P&L of the website with profitable margins. Preferred candidate profile: Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree 3 - 5+ years of experience in the relevant experience in paid marketing. Expert in Facebook, meta and google ads. A customer focused mindset and great analytical skills. Strong business acumen & problem-solving skills. Expertise in web analytics & data visualisation. Clear Understanding on configuration for custom metrics and dimensions/custom variables /Performance Marketing Manager advanced e-commerce. Excellent communication skills and ability to present ideas, verbally and in writing.