Growth Marketing - Assistant Manager

Designation: Assistant Manager

Role: Growth Marketing

Department: Marketing

Location: Gurgaon

Work Mode: WFO

About Tata 1mg

Tata 1mg is India’s trusted health partner—committed to making healthcare understandable, accessible, and affordable. With a presence in 1000+ cities and a comprehensive platform spanning ePharmacy, eDiagnostics, econsulting, and offline stores, Tata 1mg has impacted millions of lives across the country. Our team of 6400+ professionals is at the core of this mission. Know more about us: https://www.1mg.com/aboutUs

Brief About the Team

The Marketing team at Tata 1mg is a center of excellence that fuels brand awareness, engagement, and growth. It works across verticals to craft compelling brand narratives and user-centric campaigns that reach millions across channels—digital and traditional.

What will you do

As a Marketing Growth Manager, you will be instrumental in crafting and executing the marketing strategies for Tata 1mg's Specialty Pharma business. You will lead initiatives to bolster brand awareness and drive business growth through effective, integrated marketing campaigns across both digital and traditional media along with drive retention through CRM campaigns. You will work closely with various marketing team members as well as Specialty Pharma’s business stakeholders to drive growth.

* Develop and implement comprehensive marketing strategies to enhance visibility and engagement for Adult Vaccination, GLP-1 drugs and other projects under Specialty Pharma.

* Manage 360-degree brand campaigns, including digital marketing, social media, and offline channels, to boost brand awareness and salience.

* Oversee Customer Lifecycle Management and CRM programs aimed at maximizing customer retention and engagement within the Tata 1mg ecosystem.

* Collaborate with creative and media agencies to deliver impactful marketing campaigns.

* Analyze and measure the impact of marketing campaigns against key performance indicators such as brand lift, new customer acquisition, and business growth.

* Drive innovation and continuous improvement in marketing practices to support business objectives.