Growth Marketing - Assistant Manager

Role Overview: As an Assistant Manager in the Growth Marketing department at Tata 1mg, you will be instrumental in developing and executing marketing strategies for the Specialty Pharma business segment. Your focus will be on enhancing brand visibility and driving business growth through a blend of digital and traditional marketing channels. Collaborating closely with the marketing team and business stakeholders, your leadership will be vital in ensuring the success of Specialty Pharma projects. Key Responsibilities: - Develop and implement comprehensive marketing strategies to boost visibility and engagement for Adult Vaccination, GLP-1 drugs, and other Specialty Pharma projects. - Manage end-to-end brand campaigns, spanning digital marketing, social media, and offline channels, to elevate brand awareness and recognition. - Supervise Customer Lifecycle Management and CRM programs to enhance customer retention and engagement within the Tata 1mg ecosystem. - Collaborate with creative and media agencies to craft impactful marketing campaigns that resonate with the target audience. - Analyze and assess the effectiveness of marketing campaigns using key performance indicators like brand lift, new customer acquisition, and overall business growth. - Foster innovation and drive continuous improvement in marketing practices to align with business objectives and market trends. Qualification Required: - Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred. - Proven experience in developing and executing successful marketing strategies, preferably in the pharmaceutical or healthcare sector. - Strong analytical skills with the ability to interpret data and draw actionable insights. - Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams and external partners. (Note: No additional details about the company were mentioned in the job description),