Growth Lead

Key Responsibilities

Growth Strategy Experimentation

• growth roadmap

• A/B tests and growth experiments

• Identify high-impact opportunities across acquisition, activation, engagement, retention, and monetization

Acquisition Channels

• Own and optimize growth channels (paid, organic, referrals, partnerships, lifecycle)

• Improve funnel conversion rates through landing pages, onboarding flows, and messaging

• Work with content, performance marketing, and SEO teams to scale demand

Product-Led Growth

• user onboarding, activation, and feature adoption

• Use user insights and behavior data to influence product improvements

• Drive growth via in-product experiments, prompts, and pricing/packaging tests

Analytics Insights

• Define growth KPIs (CAC, LTV, conversion rates, retention, churn)

• Build dashboards and translate data into actionable insights

• Conduct cohort analysis and funnel diagnostics

Collaboration Leadership

• Collaborate cross-functionally with Product, Marketing, Sales, and Design

• growth mindset

• Mentor junior growth marketers or analysts (if applicable)