Growth Head

As the Growth Head/Business Development Manager at Unacademy in Meerut, you will play a pivotal role in leading the user acquisition, engagement, and retention strategies to drive scalable impact across the learning ecosystem. You will work collaboratively with cross-functional teams to optimize the user journey and deliver measurable business results. Your responsibilities will include: - **Developing Growth Strategies:** Design and implement scalable, data-driven strategies to enhance key business metrics such as acquisition, activation, retention, referral, and revenue. - **Data Analysis:** Utilize quantitative and qualitative insights to make informed strategic decisions. Create and maintain dashboards to monitor performance, cohorts, and funnel metrics using user behavior data and customer feedback. - **User Acquisition:** Plan and execute multi-channel acquisition campaigns (performance marketing, organic, influencer, affiliate) to optimize Customer Acquisition Cost (CAC) and Lifetime Value (LTV) in collaboration with marketing and product teams. - **Retention & Engagement:** Enhance engagement and retention metrics through personalized, data-driven strategies like push notifications, email, and in-app messaging. Collaborate with product teams to improve user journeys and lifecycle management. - **Experimentation & Testing:** Drive A/B and multivariate tests to optimize onboarding, conversion funnels, and campaigns, fostering a culture of experimentation. - **Budget Management:** Efficiently plan and manage growth budgets, monitor spend performance against Key Performance Indicators (KPIs), and reallocate resources to maximize Return on Investment (ROI). - **Market Research:** Stay abreast of industry trends, competitor movements, and market insights to inform positioning, messaging, and targeting strategies. - **Collaboration:** Work closely with product, engineering, content, design, analytics, and marketing teams to align on goals and priorities. Serve as the central growth point of contact for leadership. - **Reporting & Metrics:** Deliver regular reports to senior stakeholders on growth performance and roadmap progress. Define and track Objectives and Key Results (OKRs) to measure and drive accountability. Qualifications Required: - Bachelor's degree required; MBA or relevant postgraduate degree preferred - 5+ years of experience in a high-growth B2C environment, preferably in EdTech - Proven track record of owning and delivering growth metrics at scale - Strong understanding of digital marketing, product funnels, and user behavior analytics - Experience leading cross-functional teams and managing large-scale experiments - Excellent analytical, communication, and leadership skills Join Unacademy in revolutionizing how India learns, one student at a time!,