Growth executive

About the Role:

As a Growth Executive, you’ll play a key role in boosting app visibility, acquiring users, and supporting retention strategies. This role is perfect for someone who understands how to combine data with creativity to drive results in a fast-paced app environment.

Key Responsibilities:

• Plan and execute user acquisition campaigns across social, digital, and offline channels

• Identify and collaborate with influencers, micro-creators, and community partners

• Monitor user growth, engagement, and retention metrics using basic analytics tools

• Assist in executing referral programs, launch events, and campus activations

• Run localised growth experiments in target cities/markets

• Coordinate with marketing, product, and creative teams for aligned growth strategies

What We’re Looking For:

• 0–3 years of experience in growth, digital marketing, or community roles (preferably in an app or startup)

• Strong understanding of youth culture, Gen Z behaviour, and social media trends

• Data-driven mindset with comfort using tools like Google Analytics, Mixpanel, or similar

• Excellent communication, coordination, and execution skills

• Passion for startups, digital products, and growing things from scratch

Education: Graduate in Business, Marketing, Communication, or related fields

(Startup experience or growth internships are a bonus!)