Growth and Marketing Associate

Growth & Marketing Associate (Full-Time, Delhi)

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About Company

Flickd is an AI-powered virtual try-on and personalised fashion feed app.

Users upload a photo once and instantly see how clothes from fashion brands will look on their body and face before buying.

We are redefining online fashion.

Not catalog browsing.

Not influencer videos.

A personalised try-on feed that shows you exactly what will look good on you.

This is the future of fashion discovery - and you will help take it to millions.

Role Summary

full-time Growth & Marketing Associates

execution-heavy, experimentation-driven, and fast-paced.

You will run growth loops, chase insights, produce content, and push campaigns that bring real users to Flickd.

signups, retention, engagement, distribution.

If you love fast execution, creativity, and growth challenges - you will thrive.

Responsibilities

User Acquisition & Growth

• Run daily experiments across Instagram, WhatsApp, YouTube Shorts, and micro-communities
• Build & optimise growth loops (referrals, challenges, waitlist builders, reels-first acquisition)
• Identify new channels to acquire users at the lowest possible CAC
• Hit weekly growth targets (installs, signups, first try-ons)

Content & Creators

• Create short-form content ideas that fit Flickd’s vibe and product
• Coordinate shoots, college activations, street interviews, and UGC campaigns
• Work with creators/micro-influencers for distribution

Brand Positioning

• Understand fashion/Gen Z trends deeply
• Test hooks, angles, and creatives until something pops

Performance Expectations(Weekly)

• 3–5 growth experiments shipped

• 12–20 pieces of content seeded or produced

• Consistent weekly signup targets met

Top performers grow extremely fast in this team - this is a builder’s role.

Candidate Traits

You will be a strong fit if you:

• Think distribution first, not just ideas
• Move fast and don’t wait for perfect conditions
• Love experimenting, testing, iterating
• Understand Gen Z internet culture intuitively
• Are competitive and target-driven
• Can balance creativity + execution
• Are comfortable with chaos, speed, and sharp feedback

You won’t be a fit if you:

• Need step-by-step instructions every day
• Prefer slow, polished brand marketing over fast growth
• Avoid hands-on work like shooting content, reaching out, or distributing manually

Required Skills

• Strong understanding of Instagram + short video culture
• Good written + on-ground communication
• Ability to execute fast and handle parallel experiments
• Basic editing skills (CapCut/Reels) preferred
• Strong sense of trends, hooks, and what performs
• Ability to manage multiple channels, communities, and campaigns

Preferred experience (not mandatory):

• Worked in a startup/growth team before
• Experience in D2C, fashion, creators, or performance marketing
• Hands-on with Instagram analytics, ads, and creator management

Compensation and Growth Path

• Fixed salary
• Performance bonuses tied to growth KPIs
• Extra rewards for experiments that drive viral spikes
• Extremely fast growth for over-performers (this team scales quickly)

We grow fast - top performers move up fast.