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Group Product Manager - CNS

7 - 10 years

20 - 25 Lacs

Mumbai

Posted:1 month ago| Platform: Naukri logo

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Skills Required

Medical affairs Primary research Pharma Market intelligence CNS Healthcare Market research Forecasting Marketing strategy Product marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Experience: 7 to 10 years of product marketing experience Qualification: B. Pharma + MBA - Marketing OR Pharma. Management Therapy/Department: CNS therapy (preferred), we are open to consider candidates from any therapy Industry Preference: Pharma Areas of responsibilities: Development of marketing and promotional plans for products to support the end consumers need Ensuring marketing strategy implementation through sales force connect Market intelligence through primary research and customer connect Collaboration with internal & external media to ensure the proper execution of strategies Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both. To work with cross-functional teams like medical affairs, the learning and development team, and R & D team (Research & Development) in the process. Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis. SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale. Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc. Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals. Motivating sales team members by organizing training camps, award ceremonies, and recognition programs. Product forecasting, new product pipeline strategy, new product pre-launch and launch strategy and post-launch, new initiatives for product growth strategy.

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Sun Pharma
Sun Pharma
www.sunpharma.com

Pharmaceuticals

Mumbai

40,000+ Employees

188 Jobs

    Key People

  • Dilip Shanghvi

    Managing Director

  • Kedar T. Kachole

    Executive Vice President - Corporate Affairs

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