Group Head- Digital

6 - 11 years

20 - 25 Lacs

Posted:16 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Working with brands across categories, ranging from traditional ones to more digitally evolved brands.
  1. Attain strong understanding of cross channel media strategy by working on diversified category & teams
  2. Help some of the largest brands build their traditional media presence and drive revenues for the largest media investment agency
Measures of success -
In three months:
  • Understand the agency function & Build relationships with some of the finest clients in the country
  • Able to adjust to the clients working style and deliver on day to day requirements
  • Map new media opportunities for the client
In six months:
  • Master Proprietary Tools
  • Create Strategic Plans for the client
  • Push innovating concepts to drive revenues
In 12 months:
  • Independently taken charge of the client requirement
  • Enterprising delivered on client s requirements with cutting edge solutions
  • Motivated team
Responsibilities of the role:
  • To build and foster client relationships by taking charge of the client s media requirements from formulating strategies and plans to final implementation.
  • Provide media plans across mediums post media brief mining and other data analysis.
  • Provide insights led solutions for brand problems through Change Planning and other media tools. Generate ideas for brands and lay down communication approach to achieve innovations across mediums.
  • Contribute to new business presentations and analysis through insights, media plans and innovations
  • Focus on the quality of output/consistent performance/professional code of conduct/sense of ownership/honesty and integrity.
  • Lead a team by supervising and mentoring them to raise the quality of deliverables to the client
What you will need:
  • Media understanding, plans working knowledge, campaign management experience with Non-traditional media - digital, activations, cinema etc.
  • Minimum 6 Years work, preferably within media, communication, and advertising
  • Strong business, marketing & consumer understanding
  • Keeping abreast of current industry communication / media thinking
  • Strategic innovation & creativity skills , excellent presentation skill
  • Analytical skills - both qualitative and quantitative
  • Strong knowledge and understanding of media tools and techniques / processes
  • Understanding of all media channels (includes digital) and disciplines and the ability to develop simple and actionable ideas into strategies that matter
  • Team player and positive attitude
  • Excellent communication skill.

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