Graphic Designer

Company Description

Boatload Minds is an innovative hardware tech beverage solution provider. We leverage cutting-edge technology to redefine the way India enjoys its favorite “Home Tea” away from home. Our mission is to continuously innovate and enhance the tea-drinking experience outside of the home environment.

Role Description

Brand Design & Visual Identity

• Maintain and evolve the brand’s visual language across all materials.

• Ensure brand consistency in typography, layout, color usage, iconography, and visual tone.

• Create design templates and brand kits for internal and external teams.

Digital Design

• Create social media creatives (static, carousel, reels thumbnails, GIFs).

• Design display ads, Google Ads creatives, and LinkedIn banners.

• Develop landing page layouts, emailers, newsletters, and web banners.

• Support influencer campaigns and storytelling with visuals.

Offline Design

• Design brochures, flyers, product cards, posters, tent cards, table-top branding, and POSM.

• Develop branding for vending kiosks, demo setups, mobile vans, stalls, and events.

• Design hoardings, OOH creatives, auto/bus ads, standees, and signage.

• Coordinate with print vendors and production teams to ensure high-quality output.

Event & Packaging Support

• Design backdrops, banners, booth layouts, and product packaging sleeves for events and expos.

• Work closely with the activation team to create experience-enhancing visuals.

Touchpoint Design Thinking

• Understand user journeys and ensure that every visual communication-be it a machine sticker, a WhatsApp invite, or a social media ad-conveys trust, class, and consistency.

• Apply minimalist yet classy design with attention to aesthetics and readability.