Google And Meta Ads Specialist

About the job role

We are seeking a skilled and performance-driven Paid Ads Executive to join our team. You will be responsible for planning, executing, and optimizing Social Media (Meta, Instagram & Youtube) ad campaigns that drive results. This role requires strong analytical skills, creative thinking, and a solid understanding of Meta & Youtube Ads Manager tools.

Responsibilities:

• Plan, create, and manage high-performing Meta ad campaigns (Facebook, Instagram).
• Develop campaign strategies for various objectives – conversions, lead generation, traffic, reach, and engagement.
• Analyze ad performance data and optimize campaigns to improve ROI and lower CPA.
• Conduct A/B testing on creatives, targeting, and placements.
• Collaborate with the design/content team for ad creatives and copy.
• Manage Campaign Budget Optimization (CBO) and Ad Set Budget Optimization (ABO).
• Monitor pixel tracking, event setups, and custom audience creation.
• Stay updated on Meta Ads platform changes, policies, and best practices.
• Generate weekly/monthly reports and provide insights for campaign improvements.

Required Skills:

• Minimum 2 years of hands-on experience managing Meta & Youtube Ads campaigns.
• Proven track record of successful lead generation, e-commerce, or performance campaigns.
• Strong understanding of Meta Business Suite, Ads Manager, pixel setup, and analytics.
• Ability to manage multiple campaigns simultaneously and meet performance targets.
• Experience with retargeting, custom/lookalike audiences, and funnel strategy.
• Strong experience in Landing page creation and analytical-reporting skills.
• Good communication and teamwork abilities. Real Time decision making skills
• Target achievement, Incentive earning & Result oriented

Mandatory: B2B or digital product sales is a bonus

Preferable: B2B database

3. Qualifications & Skills: Any graduate/MBA or equivalent + Excellent written and oral communication skills

4. Working hours - 9 hrs (Flexible Evening Shift)

5. No.of opening: 2

6. Position: Exe, Sr. Executive

7. Industry & Domain: Marketing & Advertising - Business Development

8. Salary - (15k – 25k) monthly + Attractive Incentive + Perk

9. Working Days - 5 days

10. Venue - Plot #1, BGR Tower, Film City, Sector- 16A, Noida, Uttar Pradesh- 201301

11. Website - www.go4database.com | +919650663652 | hr@go4database.com

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift
• Evening shift
• Monday to Friday

Supplemental Pay:

• Performance bonus

Application Question(s):

• How many Ads campaigns you manage at a time ?

Education:

• Bachelor's (Required)

Experience:

• Sales Campaign: 2 years (Required)
• Meta Ads: 2 years (Required)

Work Location: In person