Google Ads Specialist(IT Service)

Job Description

Roles & Responsibilities: · Strategise, create, and manage effective Google Ads campaigns focused on lead generation for IT services (Web Development, Software Development, CRM/HRMS Development, etc.). · Conduct detailed keyword research and competitor analysis to optimise ad performance. · Create compelling ad copies, landing pages, and conversion funnels. · Track and analyse campaign metrics to improve ROI and reduce CPC. · Manage remarketing, display campaigns, and other Google Ads features effectively. · Collaborate with the sales and business development teams to align campaigns with service offerings. · Continuously A/B test ad creatives, landing pages, and targeting to improve conversion rates. · Stay updated with Google Ads policies, trends, and algorithm changes to ensure best practices are followed. Requirements: · 5 to 6 years of hands-on experience in managing Google AdWords campaigns specifically for IT services and project-based lead generation. · Proven track record of generating qualified leads in areas like web and software development, CRM, and HRMS projects. · Strong knowledge of Google Ads tools, analytics platforms (Google Analytics, Tag Manager), and keyword planning tools. · Experience with performance-based advertising strategies and funnel optimisation. · Good understanding of technical offerings to effectively target and communicate with potential clients. · Excellent communication skills and analytical mindset. Preferred Skills: · Google Ads Certification (Preferred) · Basic understanding of SEO and conversion rate optimisation (CRO) · Familiarity with landing page design tools (e.g., Unbounce, Elementor, etc.) Job Types: Full-time, Permanent Pay: ₹40,000.00 - ₹55,000.00 per month Schedule: Day shift Fixed shift Work Location: In person