Google Ads Specialist

Job Description

Summary: We are looking for a data-driven and detail-oriented Google Ads Specialist to manage and optimize ourpaid ad campaigns. The ideal candidate will have hands-on experience in running Google Ads (Search,Display, Video, Shopping) with a focus on ROI, lead generation, and performance optimization. Key Responsibilities: Plan, execute, and optimize Google Ads campaigns (Search, Display, Video. Conduct keyword research and audience targeting to maximize ad performance.. Monitor daily performance, adjust bids/budgets, and manage A/B testing. Write compelling ad copy and create ad extensions to boost CTR. Set up conversion tracking, remarketing, and performance reporting via Google Analytics. Analyze campaign data and generate weekly/monthly reports with actionable insights. Stay updated with Google Ads updates and algorithm changes. Collaborate with design/content team for ad creatives and landing pages. Required Qualifications: 3–5+ years of experience managing Google Ads campaigns Google Ads Certification preferred Strong knowledge of Google Ads, Google Analytics, and Google Tag Manager Proven track record of managing budgets and achieving KPIs (leads, ROAS, etc.) Strong analytical skills and proficiency with tools like Excel, Looker Studio, etc. Excellent attention to detail and time management skills Preferred Qualifications: Experience with other PPC platforms (Meta Ads, Bing, LinkedIn, etc.) Experience with lead generation for B2B or B2C. Familiarity with landing page optimization and funnel building tools (Unbounce, ClickFunnels,etc.)