Google ADS (Pay per click)

Job Description

Job Title : SEM/PPC Specialist Location: Hyderabad, Telangana, India Job Type: (Full-Time} Introduction: We are seeking a skilled SEM/PPC Specialist to join our digital marketing team. The ideal candidate will be responsible for managing and optimizing paid advertising campaigns across platforms such as Google Ads, Bing Ads, and various social media channels. This role requires expertise in keyword research, ad copy creation, and performance analysis to drive targeted traffic and maximize ROI. Key Responsibilities: Campaign Management : Develop, execute, and manage PPC campaigns across platforms like Google Ads, Bing Ads, and social media channels to achieve business objectives. Keyword Research : Conduct thorough keyword research to identify high-performing keywords and phrases, ensuring effective targeting and ad placements. Ad Copy Creation : Write compelling and engaging ad copy that aligns with brand messaging and drives conversions. Bid and Budget Management : Monitor and adjust bids and budgets to optimize ad spend, ensuring campaigns achieve maximum ROI. Performance Analysis : Utilize tools like Google Analytics to track and analyze campaign performance, providing insights and recommendations for continuous improvement. A/B Testing : Conduct A/B tests on ad copy, landing pages, and other campaign elements to enhance performance. Reporting: Generate detailed reports on campaign performance, highlighting successes and areas for improvement. Collaboration : Work closely with the marketing team to align PPC strategies with overall marketing goals and stay updated with industry trends and best practices. Qualifications: Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field. Experience: Minimum of 2-3 years of experience in managing PPC campaigns across platforms such as Google Ads, Bing Ads, and social media. Technical Skills : Proficiency in keyword research tools (e.g., Google Keyword Planner, SEMrush), bid management, and ad optimization techniques. Analytical Skills : Strong analytical skills with the ability to interpret data and make data-driven decisions. Communication Skills: Excellent written and verbal communication skills, with attention to detail. Certifications: Google Ads certification is a plus Job Type: Full-time Schedule: Morning shift Ability to commute/relocate: Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Required) Experience: total work: 2 years (Preferred)