Google Ads & Local SEO Freelancer

Job Description:   We are seeking an experienced Google Ads & Local SEO Professional (Freelancer) to manage and optimize paid advertising campaigns and local search engine visibility for our clients. This role will involve developing and executing strategies to improve online presence, drive targeted traffic, and generate leads through Google Ads and localized SEO efforts.   Key Responsibilities:   Plan, create, and manage Google Ads campaigns to maximize ROI and achieve marketing objectives. Optimize campaigns including keyword research, ad copywriting, bid management, and budget allocation. Manage and optimize Google Business Profiles and other local listings to enhance local search rankings. Conduct local SEO audits and implement on-page and off-page SEO strategies tailored to geographic targeting. Monitor ad and SEO performance metrics, generate detailed reports, and adjust strategies accordingly. Perform competitor analysis and market research to identify opportunities and trends. Collaborate with clients and internal teams to align campaigns with overall marketing goals. Stay updated with the latest trends, algorithm changes, and best practices in Google Ads and Local SEO. Provide expert advice and support for improving digital marketing efforts.   Specific Requirements:   Proven experience (5+ years) in managing Google Ads and Local SEO projects. Strong understanding of PPC advertising and local search ranking factors. Proficiency with Google Ads, Google Analytics, Google Business Profile, and SEO tools such as SEMrush, Ahrefs, or Moz. Excellent analytical, communication, and organizational skills.