Google Ads Expert

Job Description

Key Responsibilities: Plan and execute Search, Display, YouTube, and Performance Max campaigns. Conduct in-depth keyword research, competitor analysis, and audience targeting. Set up and optimize conversion tracking using Google Tag Manager & GA4. Write & test high-converting ad copies using Responsive Search Ads (RSA). Implement and manage negative keywords, ad extensions, and bidding strategies (Manual CPC, Target ROAS, etc.). Conduct regular A/B tests to improve CTR, CVR, and reduce CPA. Monitor daily campaign performance and drive data-backed optimizations. Troubleshoot and resolve disapproved ads, low Quality Scores, and attribution issues. Collaborate with creative and dev team for landing page alignment & CRO suggestions. Create and maintain reports using Looker Studio or Google Ads dashboard. ✅ Required Skills & Experience: Proven ability to drive positive ROAS with scalable strategies. Deep understanding of Search, Display, Performance Max, and Remarketing campaigns. Strong command over keyword match types, ad rank, and bidding strategies. Experience in setting up GTM tags, GA4, and conversion events. Familiarity with search term reports, audience segmentation, and dynamic ad campaigns. Hands-on experience with Google Ads Editor and Keyword Planner. Analytical mindset with the ability to translate numbers into action.