Google Ads and Social Media Marketing manager

Key Responsibilities

1. Google Ads Management

• Plan, set up, and manage

  Search, Display, Shopping, and Performance Max

  campaigns.
• Conduct

  keyword research

  and competitor analysis to optimize bidding strategies.
• Create

  A/B testing strategies

  for ad copies, landing pages, and creatives.
• Manage budgets and optimize campaigns to achieve

  maximum ROI

  .

2. Social Media Campaign Management

• Develop and execute

  paid advertising campaigns

  on platforms such as

  Facebook, Instagram, TikTok, Pinterest, LinkedIn, and YouTube

  .
• Plan engaging strategies to

  increase reach, engagement, and conversions

  .
• Collaborate with the design and content team to produce

  high-performing creatives

  .
• Track performance using analytics tools and provide actionable insights.

3. Analytics & Reporting

• Monitor KPIs such as

  CTR, CPC, CPA, ROAS, and conversion rates

  .
• Use tools like

  Google Analytics, Google Tag Manager, and Meta Business Suite

  for in-depth campaign tracking.
• Prepare

  weekly and monthly performance reports

  and suggest strategies for improvement.

4. Strategy & Collaboration

• Work closely with the

  creative, e-commerce, and sales teams

  to ensure consistent messaging.
• Develop growth strategies for scaling

  e-commerce sales and lead generation

  .

Preferred candidate profile

Key Skills & Qualifications

• Bachelors degree

  in marketing, Business, or a related field (preferred).

• 5+ years of proven experience

  in managing Google Ads and social media campaigns (Fashion/Footwear Industry).
• Strong understanding of

  PPC advertising, bidding models, and audience targeting

  .
• Expertise in tools like:

• Google Ads, Google Analytics, Google Tag Manager

• Meta Ads Manager

• TikTok Ads, LinkedIn Ads, and other paid platforms

• Solid knowledge of

  SEO fundamentals

  and

  landing page optimization

  .
• Proficiency in data interpretation and

  ROI-driven decision-making

  .
• Excellent

  communication, analytical, and project management

  skills.

  Role & responsibilities