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GN - SONG - MT - Content Strategy - Senior Manager

GN - SONG - MT - Content Strategy - Senior Manager

Accenture

12 - 17 years

15 - 20 Lacs

Bengaluru

Posted:1 day ago| Platform:

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Skills Required

digital marketing branding content strategy database marketing marketing sitecore influencer marketing aem social listening omni channel marketing content management journalism story writing hub content writing content marketing seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title:Content Strategy and Activation + Senior Manager + Strategy & Consulting Global Network Song
Management Level:07 - Senior Manager
Location:Mumbai, Bangalore, Gurgaon, Hyderabad, Pune or Chennai offices
Must have skills:Content Strategy, Data Driven Marketing, Omni-Channel Marketing Activation

Good to have skills:SEO, DCO, Social Listening, Influencer Marketing, Native Content Marketing, UGC Strategy
Job

Summary
As a Content Strategy and Activation Senior Manager, you will be responsible for creating, owning, and driving the content strategy and activation agenda for the clients. Your typical day will involve working with the client team, analyzing consumer personas and market/competitors, and developing solutions to meet business requirements.
Roles & Responsibilities

Define the overall content strategy and activation agenda for the client, in collaboration with the client team and other project stakeholders.

Conduct research and analysis on consumer personas and market/competitors and develop and lead the content marketing strategy and execution across channels.

Manage a team of brand strategists, content strategists, copywriters, content writers, graphic designers, and senior creative leaders to implement the strategy and deliver business outcomes for the client.

Create content marketing strategies and marketing plans for content distribution across all channels (including owned and paid media) and devices and create roadmap for required tech architecture, ROI measurement for content efforts.

Design and execute processes for DCO (Dynamic creative optimization), landing page optimizations to scale the traffic and leads from organic search. Use data/insights for informed content decisions, measure results, and identify opportunities for audience and traffic growth.

Measure and report on the effectiveness of the content marketing programs.

Define, implement, and optimize SEO strategies (on-page and off-page).

Manage projects to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams.

Build relationships with key client decision-makers and act as a trusted advisor on all aspects of brand and creative strategy.

Work in a team of seasoned professionals using relevant tools to develop business cases, strategic assessments, and published written materials.

Drive business development efforts and thought leadership in the content strategy, content supply chain, and digital marketing space.

Understand content management systems like AEM, Sitecore, etc.

Professional & Technical Skills

Proficiency in Content Strategy, Data Driven Marketing, Omni-Channel Marketing Activation

Strong understanding of Marketing, Digital Marketing, and branding fundamentals

Ability to devise customer personas and map them to user journeys

Familiarity with content strategy frameworks like Hero-Hub-Hygiene

Knowledge of Influencer Marketing, Native Content Marketing, UGC Strategy

Experience using Social Listening tools to tailor content strategy

Understanding of digital metrics (reach, impressions, engagement rate, etc.)

Ability to tailor content based on channel data insights

Understanding of copy, content, design, and E2E content supply chain

Awareness of content trends across social platforms

Experience collaborating with creative teams and performance marketing

Knowledge of SEO, keyword research, and CMS platforms

Strong storytelling and leadership skills

Adaptability to new digital technologies

Additional Information

Strong educational background and proven track record in content strategy and activation

Experience working across industries and with senior stakeholders

Ability to lead teams across geographies and skill sets

This position is based at our Mumbai, Bangalore, Gurgaon, Hyderabad, Pune or Chennai offices

About Our Company|https://www.accenture.com/in-en/careers
QualificationExperience:Minimum 12 year(s) of experience is required

Educational Qualification:MBA from a tier 1 institute with preferably bachelors degree in marketing, journalism, communications, or a related field

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GN - SONG - MT - Content Strategy - Senior Manager