Content Writer

Location: Pune

Job Type: Hybrid (2 days WFH + 3 days WFO)

Experience: 3+ years in content writing, copywriting, or digital content creation

Job Summary:

We are seeking a creative and detail-oriented Content Writer to craft compelling, high-quality

content for digital marketing campaigns. The ideal candidate should have a deep

understanding of SEO, social media content, blogs, website copy, and brand storytelling. This

role requires exceptional writing skills, creativity, and the ability to adapt content for diverse

audiences and industries.

Key Responsibilities:

1. Content Strategy & Creation

• Write engaging and SEO-optimized content for websites, blogs, social media, email

campaigns, and advertisements.

• Research industry trends, competitors, and audience preferences to create data-driven

content.

• Develop compelling headlines, captions, and CTAs that drive engagement and

conversions.

• Collaborate with designers, marketers, and social media managers to align content

with visual storytelling.

2. SEO & Performance Optimization

• Implement SEO best practices (keyword research, meta descriptions, internal linking)

to improve content visibility.

• Optimize website content for higher search engine rankings and user engagement.

• Stay updated with Google algorithms, content marketing trends, and AI-powered

writing tools.

3. Social Media & Marketing Copywriting

• Create short-form and long-form content for social media posts, ads, and brand

storytelling.

• Develop scripts for video content, reels, and influencer marketing campaigns.

• Write persuasive landing pages, product descriptions, and email marketing copy.

4. Editing, Proofreading & Brand Consistency

• Ensure error-free, grammatically strong, and brand-aligned content.

• Maintain a consistent tone, style, and voice across all marketing channels.

• Revise and repurpose existing content to improve engagement and relevance.

5. Industry Research & Trend Analysis

• Stay updated with the latest content marketing trends, AI content tools, and emerging

platforms.

• Analyze content performance and suggest improvements based on engagement and

analytics.

• Experiment with new content formats like interactive content, AI-generated copy, and

viral trends.

Requirements:

• Experience: 3+ years in content writing, preferably in a digital marketing agency.

• Education: Bachelors/Masters degree in English, Journalism, Marketing, or a related

field.

• Exceptional writing, editing, and proofreading skills.

• Strong knowledge of SEO, keyword research, and Google Analytics.

• Experience in writing for multiple industries, audiences, and platforms.

• Proficiency in content tools like Grammarly, SurferSEO, SEMrush, and WordPress.

• Ability to work in a fast-paced, deadline-driven environment.

• Experience in AI-assisted content writing (ChatGPT, Jasper, Copy.ai, etc.).

• Understanding of content monetization strategies (affiliate marketing, sponsored

content).

• Strong storytelling skills for brand campaigns and video scripts.