Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

Content Writer Placify Infotech Llp

2.0 - 4.0 years

2 - 3 Lacs

Pune

Hybrid

Location: Pune Job Type: Hybrid (2 days WFH + 3 days WFO) Experience: 3+ years in content writing, copywriting, or digital content creation Job Summary: We are seeking a creative and detail-oriented Content Writer to craft compelling, high-quality content for digital marketing campaigns. The ideal candidate should have a deep understanding of SEO, social media content, blogs, website copy, and brand storytelling. This role requires exceptional writing skills, creativity, and the ability to adapt content for diverse audiences and industries. Key Responsibilities: 1. Content Strategy & Creation • Write engaging and SEO-optimized content for websites, blogs, social media, email campaigns, and advertisements. • Research industry trends, competitors, and audience preferences to create data-driven content. • Develop compelling headlines, captions, and CTAs that drive engagement and conversions. • Collaborate with designers, marketers, and social media managers to align content with visual storytelling. 2. SEO & Performance Optimization • Implement SEO best practices (keyword research, meta descriptions, internal linking) to improve content visibility. • Optimize website content for higher search engine rankings and user engagement. • Stay updated with Google algorithms, content marketing trends, and AI-powered writing tools. 3. Social Media & Marketing Copywriting • Create short-form and long-form content for social media posts, ads, and brand storytelling. • Develop scripts for video content, reels, and influencer marketing campaigns. • Write persuasive landing pages, product descriptions, and email marketing copy. 4. Editing, Proofreading & Brand Consistency • Ensure error-free, grammatically strong, and brand-aligned content. • Maintain a consistent tone, style, and voice across all marketing channels. • Revise and repurpose existing content to improve engagement and relevance. 5. Industry Research & Trend Analysis • Stay updated with the latest content marketing trends, AI content tools, and emerging platforms. • Analyze content performance and suggest improvements based on engagement and analytics. • Experiment with new content formats like interactive content, AI-generated copy, and viral trends. Requirements: • Experience: 3+ years in content writing, preferably in a digital marketing agency. • Education: Bachelors/Masters degree in English, Journalism, Marketing, or a related field. • Exceptional writing, editing, and proofreading skills. • Strong knowledge of SEO, keyword research, and Google Analytics. • Experience in writing for multiple industries, audiences, and platforms. • Proficiency in content tools like Grammarly, SurferSEO, SEMrush, and WordPress. • Ability to work in a fast-paced, deadline-driven environment. • Experience in AI-assisted content writing (ChatGPT, Jasper, Copy.ai, etc.). • Understanding of content monetization strategies (affiliate marketing, sponsored content). • Strong storytelling skills for brand campaigns and video scripts.

Posted 2 months ago

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