GM Apparels

Position: General Manager (GM) Apparels

• Oversee end-to-end operations of the apparel division, including retail / distribution, production units,
• Ensure smooth execution of daily business activities across all locations.
• Implement operational SOPs to improve efficiency and reduce costs.
• Monitor inventory levels, stock movement, and replenishment planning.

2. Sales & Revenue Growth

• Develop and execute sales strategies to achieve monthly and annual targets.
• Track store performance and improve footfall-to-conversion ratios.
• Identify new business opportunities, markets, and channels for expansion.

3. Merchandising & Product Management

• Guide the merchandising team in product selection, assortment planning, and seasonal collections.
• Analyse market trends, competitor offerings, and consumer preferences.
• Ensure product quality, pricing competitiveness, and timely availability.

4. Brand Development & Marketing

• Strengthen brand positioning and visibility across markets.
• Coordinate with marketing teams for campaigns, promotions, and visual merchandising.
• Ensure consistent brand standards in stores and communication.

5. Team Leadership

• Lead, mentor, and develop store managers, merchandisers, and operational teams.
• Conduct performance reviews, set KPIs, and identify training needs.
• Ensure staff productivity and maintain a high-performance work culture.

6. Vendor & Supply Chain Management

• Manage relationships with suppliers, manufacturers, and logistics partners.
• Negotiate costs, timelines, and quality benchmarks.
• Ensure timely procurement and seamless supply chain flow.

7. Financial Management

• Prepare budgets, forecasts, and business reports.
• Monitor P&L performance and ensure profitability.
• Analyse financial data and take corrective actions as needed.

8. Compliance & Standards

• Ensure adherence to company policies, brand guidelines, and legal requirements.
• Implement best practices in safety, customer service, and operational excellence.

Qualifications & Experience

• Bachelor or Master degree in Business Management, Fashion Management, Retail Management, or related fields.
• Minimum

  10- 15 years

  of experience in Apparel/Retail industry, with at least

  5 years in a senior leadership role

  .
• Strong knowledge of apparel merchandising, production, sourcing, and retail operations.
• Proven track record of driving sales and operational excellence.

Skills & Competencies

• Strategic thinking and business acumen
• Strong leadership and people management
• Excellent communication and negotiation skills
• Analytical mindset with data-driven decision-making
• Knowledge of fashion trends and consumer behaviour
• Ability to handle multi-location operations