Generative AI Engineer

Role: Senior AI / ML Developer

Location: Mumbai

Experience: 4+ years in Applied AI / ML

Function: Technology AI & Data

Reports To: CTO

About Ketto

Ketto is Asia's leading crowdfunding platform, helping millions raise funds for medical

emergencies, social causes, and personal needs. As we scale our impact, we are evolving into

an AI-first organisation, where intelligence, automation, and data-driven decision-making

power every functionfrom donor engagement to campaign success.

Our mission is simple: use technology to amplify compassion at scale.

Role Purpose

The Head of AI / AI Engineering Lead will be responsible for building, deploying, and

scaling AI-driven capabilities across Ketto's product, marketing, operations, and

fundraising ecosystem.

This role combines hands-on AI engineering with strategic leadership. You will design

intelligent systems that improve donor conversion, personalize campaigns, automate internal

workflows, and enable smarter decision-making across teams.

Key Focus Areas:

1. AI Strategy & Transformation

2. AI Product Development (LLMs, Predictive Models, GenAI)

3. Data & ML Infrastructure

4. Automation & Internal AI Copilots

5. Cross-functional AI Leadership

Key Responsibilities:

AI Strategy & Transformation

• Define and execute Ketto's roadmap to becoming an AI-first organization
• Identify high-impact use cases for AI automation across:
• Donor engagement & retention
• Lead scoring & prioritization
• Campaign optimization
• Telecalling & WhatsApp intelligence

? Establish AI governance, best practices, and measurable business outcomes

AI Product Development

• Build and deploy AI-powered products such as:
• Donor intent prediction & repeat donor scoring
• Campaign success prediction & recommendation engines
• AI-driven fundraising campaign optimization
• Conversational AI across WhatsApp, chat, voice & email
• Automated impact report generation using LLMs
• Experiment with LLMs and GenAI for storytelling, personalization, and content

automation

• Integrate AI services seamlessly into existing product and CRM systems

Data Infrastructure & ML Engineering

• Design and maintain AI-ready data pipelines and infrastructure
• Ensure unified, high-quality data across:
• Donations, leads, campaigns, UTMs
• Telecalling, WhatsApp, CRM interactions
• Work closely with Data & Engineering teams to:
• Build APIs for model training and inference
• Enable scalable ML deployment and retraining workflows
• Automation & Internal Intelligence
• Build internal AI copilots for:
• Marketing & growth teams
• Operations & telecalling teams
• Customer support & reporting
• Develop workflow automation using:
• LangChain, LlamaIndex, RAG pipelines
• Vector-based knowledge retrieval
• Create frameworks for prompt engineering, fine-tuning, and experimentation

Leadership & Collaboration

? Partner with Product, Engineering, Marketing, Ops, and Leadership teams

? Mentor engineers and analysts on AI best practices

? Evaluate AI vendors, open-source tools, and APIs for cost-performance optimisation

? Communicate AI impact, roadmap, and insights to leadership

Required Skills & Experience

? 5+ years in AI/ML, Applied AI, or Data Science roles

? Proven experience building and deploying real-world AI systems

? Experience leading AI initiatives or transformation projects

Technical Skills

• LLMs & GenAI (OpenAI, Anthropic, Hugging Face, Meta, etc.)
• LangChain / LlamaIndex / RAG architectures
• Python, Node.js, or TypeScript for AI backend integration
• Vector databases (Pinecone, FAISS, Weaviate, etc.)

Strong understanding of:

• ML pipelines (data ? model ? deployment ? feedback loop)
• MLOps & deployment (AWS SageMaker, Vertex AI, or similar)
• SQL & data platforms (Redshift, Airflow, dbt, Mixpanel, Metabase)

Core Strengths

? Strong product mindset with business alignment

? Ability to translate business problems into AI solutions

? Excellent communication, ownership, and leadership skills

Nice to Have

? Experience in fintech, fundraising, marketplaces, or consumer tech

? AI integration experience with CRM, marketing automation, or support tools

? Startup experience or open-source contributions

Why Join Ketto

? Lead AI transformation at India's largest crowdfunding platform

? Build AI systems that directly impact millions of lives

? Work with mission-driven leadership and real-world data at scale

? Freedom to experiment, build, and ship meaningful AI