General Manager - Marketing (Alloys Steel)

Business Development

• Handle and expand the Alloy Steel business of the company.
• Coordinate with customers and manage all sales-related interactions.
• Process inquiries, prepare quotations, and manage contract reviews.
• Ensure customer satisfaction through quality material supply and timely delivery commitments.
• Create and process sales orders; coordinate with PPC and plant for material readiness and dispatch.
• Maintain daily and weekly sales performance reports.
• Follow up on outstanding payments to ensure timely collections.
• Prepare and process credit and debit notes.
• Develop new clients by studying market variables such as cost, service, and competition.
• Conduct market research to analyze demand, assess potential, and provide insights for business strategy.
• Build strong relationships with key decision-makers and buyers during the negotiation process.

Sales & Marketing

• Manage business operations and strategic planning for Alloy Steel in OEM sectors.
• Lead sales and marketing initiatives for Alloy Steel in domestic markets.
• Strategize and implement value-added steel marketing plans.
• Design competitive sales programs and strategies to increase product awareness and drive business growth.
• Analyze market trends and competitor activities to shape marketing strategies.
• Coordinate with internal teams to ensure smooth marketing execution.
• Launch and promote new products to support diversification and business development goals.

Customer Relationship Management

• Address and resolve customer complaints with timely and accurate solutions.
• Interface with customers to understand requirements and provide product customization.
• Deliver excellent customer support to build credibility and loyalty.
• Develop and maintain strong relationships with key clients for business retention and growth.
• Conduct customer profitability analysis and identify areas for improvement in client servicing.