General Manager (Construction Equipment)

Roles & Responsibilities General Manager (Construction Equipment)

1. Sales & Business Development

• Lead sales strategy for construction equipment (Excavators, Loaders, Backhoe, Cranes, Compactors, Pavers, Road Machinery, etc.).
  
• Develop annual business plans and drive revenue and market share growth.
  
• Identify new opportunities in infrastructure, mining, construction, and equipment rental segments.
  
• Achieve monthly, quarterly, and annual sales targets.
  

2. Key Account Management

• Build strong relationships with major contractors, builders, infra companies, and rental partners.
  
• Manage negotiations, pricing, tenders, and long-term supply agreements.
  
• Develop strategic plans for top accounts and ensure retention & expansion.
  

3. Dealer & Channel Management

• Appoint, monitor, and support dealers to grow business in assigned regions.
  
• Evaluate dealer performance, SOP compliance, and sales capability.
  
• Conduct training for dealer teams to improve product and sales knowledge.
  

4. Team Leadership

• Lead Regional Managers, Sales Managers, and Product Specialists.
  
• Set KPIs, monitor field activities, and ensure regular performance evaluations.
  
• Conduct training on product features, competition, and sales processes.
  

5. Product & Technical Coordination

• Work closely with product engineering and service teams for customization and technical queries.
  
• Support customer demos, field trials, and product presentations.
  
• Provide market feedback to R&D/Manufacturing about performance or issues.
  

6. Marketing & Competition Strategy

• Analyze competitor products, pricing, schemes, and market trends.
  
• Develop counterstrategies to maintain price positioning and differentiation.
  
• Execute marketing campaigns, roadshows, and product launch events.
  

7. Operations & After-Sales Coordination

• Ensure timely delivery, installation, commissioning, and documentation.
  
• Coordinate with service teams for warranty, AMC, customer complaints, and uptime support.
  
• Monitor parts availability and service quality for key accounts.
  

8. Financial & Commercial Management

• Manage pricing approvals, credit limits, payments, and billing coordination.
  
• Improve profitability through optimized pricing and cost control.
  
• Review dealer claims, incentives, and compliance.
  

9. Reporting & MIS

• Prepare weekly/monthly sales MIS, pipeline reports, market share, and customer feedback reports.
  
• Present business reviews and strategic plans to top management.
  

10. P&L Responsibility

• Full P&L ownership for the Construction Equipment division or region.
  
• Drive profit growth, operational efficiency, and ROI improvement.