3 - 8 years

4 - 9 Lacs

Posted:1 week ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

About the Role

Were reimagining education by replacing traditional teacher-led instruction with AI-powered tutors. In this bold new learning model, engagement is everything. We're looking for a Gamification Expert who can design motivational loops, game mechanics, and rewarding experiences that keep students coming back to learn even without a human teacher present.

Youll work closely with our UX designers, AI engineers, education psychologists, and product team to make learning addictive, purposeful, and fun.

Key Responsibilities

  • Design and implement gamification frameworks (e.g., points, badges, leaderboards, levels, challenges, streaks) to boost learner motivation and retention.
  • Create game loops that are aligned with pedagogical goals not just fun, but educationally meaningful.
  • Work with product and AI teams to embed quest-based learning, adaptive difficulty, and narrative-driven learning journeys.
  • Identify student engagement risks and design behavioral triggers to reduce dropout or fatigue.
  • Develop persona-specific gamification strategies for different age groups (e.g., 812 vs. 13 16).
  • Collaborate on UI/UX components like progress dashboards, avatars, rewards, and microinteractions.
  • Conduct A/B tests, analyze engagement data, and refine mechanics based on student behavior and feedback.
  • Stay updated on emerging gamification trends in education, apps, and AI.

What You Bring

  • 5+ years of experience designing gamification systems in apps or platforms (edtech, gaming, or behavioral design experience preferred).
  • Deep understanding of motivation theory (intrinsic vs. extrinsic), player types, and habitforming design.
  • Strong grasp of user psychology especially for students and children.
  • Experience working with learning designers, product teams, and/or UX teams.
  • Familiarity with gamified platforms like Duolingo, Prodigy, ClassDojo, Khan Academy, etc.
  • Bonus: Experience with AI-driven interactions or adaptive content systems.
  • Bonus: Understanding of pedagogical frameworks (Bloom's Taxonomy, mastery learning, spaced repetition).

Tools You Might Use

  • Figma / Miro (design mockups, gamification maps).
  • Firebase / Mixpanel / Amplitude (tracking engagement metrics).
  • Game design frameworks (Octalysis, Game Thinking, etc.).
  • Basic knowledge of Unity or Web-based animation tools (optional).

Why Join Us?

  • Be part of a mission-driven startup revolutionizing how students learn with AI.
  • Help build something children will love and parents will trust.
  • Own your creative space with high autonomy and real-world impact.
  • Work alongside passionate experts in AI, design, and education.

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